Creation Thought And Infinite Originality

The industrialization of China's animation and the creation of brand animation have become a hot topic. Probe into the Chinese animation, the industrialization development of Chinese animation is just at the beginning. The cognition on the industrialization of China's animation is still at the primary stage now. The thought innovation and the conception of design will have a deep impact on the industrialization of China's animation. The development of the designers'creative thought, the cultivation of innovation qualities and the improved level of China's animation are the premise conditions. As a Sun Rising Industry of capital combine with culture and capital-intensive and an integration cultural industry of science and technique-intensive, knowledge-intensive and labor - intensive, China's animation has several characteristics: widely consumption group, large market demands, long-period, high input with high output and high internationalization degree. At present, there are a lot of problems on the industrialization of China's animation, besides the policy and market problems, however, problems, still existing in the areas of playwright, characters, technique and talent. The most important issue is the block of the creative thought and the cultivation of innovation of the designers. Animation can satisfy people's consumption. Taking the typical animation image as a case study, I discuss the reason for the well-known international animation and provide a view of cultivation for the animation. I also introduce some representative animation business in China. By the comparative analysis I find the distance between the animation in China and the animation in the world and the further develop on the animation of Chinese characteristic.