This paper studies the relationship between the phone card's design in Shanghai and Shanghai regional culture, and the development trend of the phone card's design in Shanghai. Shanghai regional culture is very distinctive, western culture and Chinese traditional culture syncretize here and come into being Shanghai regional culture. The phone card's design relates to many aspects of the daily life, its themes and styles are multiple, and were influenced by Shanghai regional culture. In this paper, the theme, style of the phone card's design, and the relationship between the phone card's design and folk-custom in Shanghai are studied, it also was compared with those in Hong Kong, Taiwan, Macao and Japan. The relationship between the phone card's design and Shanghai regional culture was studied theoretically; there are many implications for the improvement of the phone card's design in Shanghai.
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