The Research Of The Symbol Design For Chinese Universities

The symbol of a university is the concentration and representation of the university. And it is also the marrow of the university's spirit, accumulation in history and soul of culture. The western university, originated from the cultural tradition of the Middle Ages, formed the non-secular and non-utilitarian quality in its development progressively, and then, achieved its unique spirit and cultural style, which is far from the modern market-directed society. In the turn of the 19th and 20th century, the Chinese national crisis became more seriously. In order to save the nation from extinction, directed by the thought "Chinese knowledge for base, Western Knowledge for use", many modern universities sprang up in China. The symbols of modern Chinese universities, which benefited from the western university, demonstrated the intensive western mode and national emotion. And it influenced the style and features of the symbol design for the contemporary Chinese universities deeply. First of all, the symbol design of the contemporary Chinese universities is influenced by the modern Chinese universities and western universities. On the other hand, it is also affected by the modern design ideological trend inevitably. Finally, the complex and puzzling reality of present design leads to the uncertainty of it.