A Research On Chinese Cartoon Industry

2006, it was a special significant year to Chinese animation industry. The Chinese modernanimation has passed through 80 years since the first animated cartoon "Causes troubles atStudio" was produced in 1926. The Chinese animation had a magnificent history, but since1980's, it has fallen behind the America, Japan and South Korea far away. Although, ourgovernment supports the development of the cartoon industry greatly recent years, but at present,the Chinese animation industry development still has not made any progress. What were thereasons on earth? What countermeasure can we take to break this kind of deadlock? What isfuture of the Chinese animation industry?This research believed that, there are some factors that make some restricts on the Chineseanimation industry development. First, cultural atmosphere of Chinese animation is not thick, itis almost marginalized. Second, the concept of animation production is outmoded, lack oforiginality. Third, the audience location is too narrow, only based on young children, neglectinghigh school students, the university students and the adults. Fourth, the foundation of domesticcartoon industry is too weak. Fifth, oversea animation massively welled up into China; thisdestroyed the price system of our animation. Sixth, it has not formed a complete animationindustry chain; seventh, lack of production funds. Eighth, the human resources structure ofanimation production is unbalanced; ninth, the pirated edition and unauthorized broadcasting inchina are very severe.There are some countermeasures to break the murky deadlock of the development of ouranimation industry. First, the culture atmosphere of animation should be cultivated sedulously,to reduce the cycle of acceptation in our country society. Second, the animation producersshould renew their ideas and strengthen their creativity. Third, the government should give greatsupports and build a solid foundation for the development of Cartoon industry. Fourth,limitation should be made on the introduction and broadcasting of overseas cartoons. Fifth,some animation planning and marketing companies must be set up, so that we can establish theindustrial chain that take the broadcasting platform as the core. Sixth, the financial insufficientcan be solved by multi-channel financing. Seventh, improve the structure of animation producertraining up. Eighth, we can make a breakthrough by the development of new media, to catch upthe animation powers as soon as possible. Although, there are many problems in Chinesecartoon industry, but actually, it has infinite potential and a promising future.