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The Multi-Composing Is Apply And Study Of Wine's Material Packaging Design

Posted on:2008-11-02Degree:MasterType:Thesis
Country:ChinaCandidate:L H LiFull Text:PDF
GTID:2155360215991183Subject:Fine Arts
Abstract/Summary:PDF Full Text Request
The post-modernism of thought is cultural current of thought in world that has extensive influence for 20 centuries, its involving to the world is numerous movable realms that academics Chinese turns with the knowledge. Packaging design is an important aspect of the ages culture, is deep influence by the postmodern culture current of thought, thought idea, thinking mode, technique of expression...etc. to all take place the importance variety at it. The multiple characteristic of the post-modernism of thought design is one of its basic characteristics. The multi-composing is an important technique of expression, is a body now a kind of skill of the multiple characteristic, this kind of technique of expression is impercipient is apply by the designers, pack a design in the wine up express very outstanding.From carry on treatise to the wine packing design after the multiple angle of the postmodern trend of thought, is the textual innovation point. The country owns wine culture for 5,000 years, postmodern trend of thought of multi-composing skill as to it's produced huge influence. The multi-composing of the postmodern trend of thought includes the protection function of the wine packing and promotes sales function, convenient function behind, this a few functions becomes mutually, can't emphasize some aspect but neglect other aspects. Confrontation the top of the beautiful consciousness pays attention to aspects, such as humanization, cultural content, region, race, ages and environmental protection...etc. more. The postmodern trend of thought is multi-composing of packing design, break the design frame of the modernism, from the theories and practice up carry out a diversification, popularize with pack of art expression, with consume the need combine together, there is realistic meaning very, but it also has gifted blemish, to the low regard of the practical function with appreciate beauty to translate code difficult to understand with cognition difficulty. But these weaknesses can avoid and correct. This kind of skill is very important to the wine packing design, under the globalization environment, the importance of the culture seem to be particularly important, the globalization of the economy can't represent culture of globalization.The multi-composing of the wine packing design have to satisfy the basic attribute of the wine packing design, satisfy the culture of the wine to spread to accept, pack appropriately, trustworthiness packing, green packing, humanize a design. The design language that the wine of the multi-composing pack is diverse with unify, add, lap over, merge and blend, put together to connect, assemble mutually, misty, mix. The wine of the multi-composing packaging design and still should follow beautiful rule of form-diverse with unify, and then can enjoy beautifully by diapason for person. The writing, color, shape, sketch, materialness of the wine packing all adopted this kind of language to design, and have a lot of works to obtain success.Believe in future for several years. The wet goods packing design and will return to return Chine to invite and the product development. The detail is convex now the cultural content and the brand image, excessive wine packing should be proper can but. The detail is convex now the cultural content and the brand image, excessive wine packing should be proper can but. The detail is convex now the cultural content and the brand image, excessive wine packing should be proper can but.
Keywords/Search Tags:Post-modernism, the multi-composing, wine's packaging design, material design
PDF Full Text Request
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