The Originality And Exploitation Of The Wedding Service Visual Product

Wedding custom is the focus of human culture and human civilization; it reflects the economical, political, and cultural civilization. Visual art, has its particular art characteristic in the special cultural field of"wedding custom", coheres grumous art enchantment. With the society advancement, human civilization development, and the incessant change of the human concept consciousness and aesthetic sentiment, visual communication also suffers inheriting, development and variance, forms its own"wedding culture"vision.Traditional and modernday, domestic and overseas, historical and realistic etc, all kinds of wedding custom modes and cultures are sundry, In which the visual representation is also diversiform, reflects each national cultural characteristic, national color, lucky pattern, geographic environment, human custom, religion belief, society background and national politics etc, has different extent embodiment in the wedding service visual design.Today, wedding service activity, the social behavior which depends on individual and society, it not only belongs to cultural behavior, but also belongs to market behavior. Because wedding service market is becoming a new rising industry gradually, but wedding service visual products are indispensable to the wedding service industry. In the visual design field, wedding service visual products have huge designing and exploiting potential.The products relate to three parts, one is wedding feast products series including wedding alcohol and candy; one is wedding service products series including furniture, ornament, costume etc; the last one is wedding service cultural articles series, such as wedding service remembrance, marrier exclusive visual system etc.Today, we advocate individuation, fashion and technology; traditional wedding service products have not already met the modern more abundant visual cultural need. Wedding service products need more vivid, more fashionable and more individuating design, the design of visual image needs innovation and adjustment, makes it more abundant and particular.This dissertation author will confirm the category of the wedding service visual design; bring forward the visual concept of Chinese"wedding culture". From the ingoing point of folklore, card the"wedding culture"visual pattern in our national traditional pattern carefully, coordinate and classify the different national and ethical wedding service visual modalities. And find several important factors influencing the wedding service visual art; analyze the relation between the wedding service culture and visual communication. On the foundation of the investigation of our national wedding service culture market actuality, I bring forward some newly finding problems, and based on the above advice to solve these problems, bring forward the innovative thought of visual product design.This dissertation has three basic viewpoints: the first one is to card the"wedding service visual culture"art phylogeny which is rarely noticed in our nation, takes wedding theme as the clue in coordinating the Chinese traditional patterns, and studies the close relationship between the wedding service and Chinese traditional art. The second one is to bring forward the concept of wedding service visual identifying system, and conform the wedding service product visual representation from the point of modern design. The third one is to advise to change the national wedding service visual product design actuality from the three aspects, founding and inducing name brand, improving the employee professional level and the public tasting sentiment to the wedding service products.Finally the author hopes to study and explore more visual art prime with this dissertation, and find some feasible methods to make the visual art serve wedding service market better, give my pygmy effort to the originality and exploitation of the wedding service visual products.