Empirical Research On Changsha Animation Audience Market

The animation empirical research is the weak link of the domestic correlative research. Neglecting market investigation and inaccurate audience orientation are the important reasons for the national animation industry's stagnancy. In view of these facts, Changsha animation audience's choice, preference and attitude toward domestic animation are empirical studied by the method of questionnaire survey, and the data obtained are deep analyzed in this paper.Empirical research in this paper has been divided into two processes. First, various forms of tables and diagrams are used to display the result of questionnaire inquire in the first hierarchy, that is, the answers of nine questions in the questionnaire are displayed intuitively by using frequency table, permutation table, histogram, circular diagram, etc, and these answers are analyzed and investigated in sequence. Second, the inner links between correlated variables are deep studied by using hypothesis analysis and correlation analysis. The results demonstrated as follows:1.The audience have significant differences in their animation choice and preference, the age level difference is the chief reason of these differences; But audience's attitude toward domestic animation are comparatively similar, most audience prefer domestic animation, and they review the future of domestic animation favorably.2.Watching animation has become the general behavior of contemporary juvenile, the chief animation consumer groups are preschool children and adults, and the feminine animation expense is higher than the male.3.Japanese animation occupies the mainstream status in our country, but domestic animation still appeal to children under 14.4.The audience signify their agreement on the main problems of domestic animation in different degree, childish storyline is the most antipathetic problem to them.5.The audience's interest in domestic animation, which are decreasing as their age increases and inversely proportional to the frequency of their contact with Japanese animation, also interrelating to the media which the audience contact.According to the research conclusions above, the extended analysis further discovered that: Changsha animation consumption is to a higher level all over the country; Childish orientation is the bottleneck problem which hampering the development of domestic animation industry; Rampancy of pirate products is a tremendous obstacle which slowing down the development of domestic animation industry.