The Research On Creation And Communication Of Shandong Science And Education Television Programs With The Guidance Of The Strategic Act Of "the Development Of Shandong Encouraged By Science And Education"

Shandong Province is the famous hometown of Confucius and Mencius, the cradle of Qilu culture and the sacred land where many emperors of past dynasties worship. Here, the towering Mount Tai stands tall and upright, the surge Huanghe river roars and the distant canal meanders. Stepping into the twenty-first century, Shandong is taking big strides to reach the grand goal of "big and strong, rich and beautiful", guided by the strategic act of"the development of Shandong encouraged by science and education".The science communication is one of important connotations of the strategic act of"the development of Shandong encouraged by science and education". Television, the most powerful mass media nowadays, is very convenient for science communication, with the characteristics of vivid image, easy understanding, quick spreading and large range.For the past forty years, the Shandong science and education television workers have accumulated precious experience in the field of creation and communication and have made out many beneficial explorations. Remembering yesterday can be much better for scanning today and looking into the distance tomorrow. According to this, the author has gained many written and audio-visual documentaries through deep and meticulous investigation and study, summed up the development course of Shandong science and education television and analyzed the creating characteristic and current communication situation of Shandong science and education television concretely. Finally, the author submits several suggestions for the improvement and innovation of Shandong science and education television, in order to provide the Shandong science and education television workers with several references to find a creation road of Shandong characteristic.This thesis discusses mainly from the following aspects:Firstly, this thesis pays an attention to the relation between the strategic act of"the development of Shandong encouraged by science and education"and the creation of Shandong science and education television.This thesis demonstrates the connotation of the strategic act of"the development of Shandong encouraged by science and education"first and then demonstrates the relation between this act and Shandong science and education television in detail, after carrying out classification on science and education television programs and discussing the artistic question which the creation of science and education television creates.Secondly, this thesis pays an attention to the flourish development of Shandong science and education television.This part is one of the main contents of this thesis."He who makes no investigation and study has no right to speak". Abiding by this correct research method strictly, the author has visited a lot of inner science and education TV creating organizations of Shandong Province, interviewed many authors who have made contributions to the cause of Shandong science and education television and arranged a history of the development of Shandong science and education television. In this part, the author has discerned the motivation and creating course of several directors with the science thought and art thought.Thirdly, this thesis pays an attention to the creating characteristic of Shandong science and education television.Based on the investigation and study, this part shows many different creating patterns from the contents of the selected topic and the artistic form, sums up the creating characteristic of Shandong science and education television and returns to the entire local creating style, analyzing a large number of creating examples objectively. The creating characteristic of Shandong science and education television has the true television exploration and the popular artistic seeking. The true television exploration contains abiding by "three approach", attaching importance to timeliness, strengthening systemization and developing the new form. The popular artistic seeking contains the usage of fresh village language to expound science principle, the usage of vivid cartoon artifice to show science and technology, the usage of fresh narrating method to transmit science knowledge and the usage of authentic recording method to mold science and technology persons.Fourthly, this thesis pays an attention to the analyses of the communication of Shandong science and education television programs and its improvement.Beginning with the angle of communication, when this part analyzes the current situation of the communication of Shandong science and education television, it not only admits the difficult position which the communication of science and education television faces, but also points out the potentials which the communication of Shandong science and education television has. The author analyzes the current situation of the communication of Shandong science and education television from the restraint of the characteristic of science communication, the collision with commercialization, the effect of traditional culture ideas and the challenge of new media and shows that Shandong science and education television has the potentials of various communication channels, recipient mentality and a strong creation team.Finally, with the developing sight, this part brings forward several suggestions to the development of Shandong science and education television and hopes to make many discussions with the researchers who research science and education television, in order to make a contribution to the maintain and development of Shandong science and education television together.