| An article published in "New Weekly" in May 15 used "theacrobatics" describing Yu Dan's explanation of "Confucian analects" in the Central CommitteeTelevision. But the famours of Yu Dan confirmed without doubt the success which performs in CCTV."Confucian analects" has provided a unique observation sample throughthe mass media large-scale dissemination."Ideas of Yu Dan to Confucian analects"has also initiated the intense confrontation, which proposed how to face the problem of China traditional culture.This paper attempts to view and explain Yu Dan's hot through the populace media angle.1.How"Ideas of Yu Dan to Confucian analects"be famous?In 2006, Yu Dan,as a professor in Beijing University perfoms "HundredRostrums" continuously seven days "Confucian analects" in CCTV. After the long vacation passes, Yu Dan has been called "the female easy culmination","the academic cultra female", and becomes the "the academic star" after Yi Zhongtian."Confucian analects" by the television mediadissemination, is has not had in it more than 2,000 years dissemination history. The China publishing house has published 3.8 million volume of"Ideas of Yu Dan to Confucian analects"the first 600,000 volume, have until nowdistributed, pirates the book also to be countless.The potential reader, the audience, already surpassed surely.The speed and the scale of it also has never been happened in more than 2,000 years in the history of communication.The famous of "Confucian analects" both has the big background which the traditional culture revives and take the television, the publishing circles several years "the history is hot" as the premise,also has Yu Dan's individual cause opportune moment, and also has the popular television brand promotion the power, finally is the massive reports in newspaper and the network 2.the dispute which"Ideas of Yu Dan to Confucian analects"involvesWhile being populace holds, Yu Danyehas received some academic circles public questions. This kind of question was further impelled YuDanre by the report of network, the abundant guest, the populacemedia and the mainstream media widespread.The approval believed that, Yu Dan the vernacular annotationclassics, by the classical annotation wisdom, by the wisdom annotationlife, by the life annotation human nature, by the human nature calmwill of the people, does is the cultural popularization work. Yu Dan reexplained the reader longs for the understanding classics. Receivesthe reader to welcome is because it achieved popularly, interesting,has been useful.The others thought Yu Dan certainly not deeply knows by heart"Confucian analects", moreover in on academic has very many hardwounds. Her explanation even more is partial to one kind"psychological doctor" the type explanation, but the non- specializedexplanation, at most also belongs to "the mind chicken soup" thenature. Some people thought to Dan far-fetched, quotes out of context,reads the classics by mistake by the too popular way.Also has some extreme to publish the article to attack YuDan to emphasize the revival Confucianism the national belief,strictly says is one kind of reactionary. The point until refers to Kong Zi and the Confucianist thought, thought needs to criticize to Kong Zi and its the Confucianist. But looked from the presentdissemination situation, related position "counter- hole", "batch ofhole" the opinion also difficulty with has very in a big way displaysthe space. The mainstream media has not carried on the report to thisaspect sound, because this kind of sound is and the mainstream valueinconsistent.Some even more rationality object scholar thought all nationalstudies discussion, all is the thing culture exchange in the finalanalysis, is in the middle of the modernized advancement pondered howcorrectly treats our country already the cultural tradition which has,how inherits and develops in the our country traditional cultureoutstanding ingredient. The Confucianist thought has represented theChina traditional culture in the overall, obviously has both sidesfunction regarding the Chinese modernization. Should carry on the fulltransformation to "the traditional culture", has the choice, takes itsessence, goes to its dregs.The author believed that, Yu Danre cannot fully explain the Chinatraditional culture the revival, this or one kind of media makes thestar movement the product. Since Yu Danre initiates the conflict hasbeen "54" dispute continuing, but has the recent development. It is under the premise which the economical development, the nationalself-confidence strengthens occurs, also is "is hot after the nationalstudies" continues for several years to occur. But this kind ofconflict has the color which one kind reads by mistake, becauseopposed Yu Dan the person must establish the national studies classicsthe status, opposed is superficial the classics, but Yu Danzhi is takethe classics as a shell, says is the outlook on life.3.The mass mediadissemination of Yu Dan's < Confucian analects > and traditional culture of ChinaThe agenda establishment theory believed that, the mass mediahas one kind the subject to transform the news agenda ininto the public agenda ability.The use with satisfies the theory, namely "the expense" sets at eachkind of medium content the individual need - satisfies roughly isunder, reads when the people or watches, falls into "charms" and so onthe experience. Said from this angle that, ancient times theliterature either thought history professor or doctors regarding Dan'sdisaffection, the populace all were may understand regarding Dan'ssupport. Professor or doctors the experience and the understandinglets them difficulty with accept to Dan, but public just the opposite,because their personal status and needs to be different.By satisfies the theory through the agenda establishment theory and the use to be allowed to draw the conclusion,"Ideas of Yu Dan to Confucian analects"the unlimited extent, is the media supposesbased on the market and the ideology dual demand subscribes thesubject, has affects by populace's demand, the two is mutuallyaffects, mutually promotes the dissemination.At present, how does the television become us to know the world thetool, is affecting public all understanding. But the televisioncharacteristic is can look that, pondered is unable to obtain verygood showing on the television. The present television in order tocater to the public, plays the role mainly is the commercial logic.Therefore, "Confucian analects" is made by the Central CommitteeTelevision one each one has been allowed the cultural mark whichexpends for the populace.4.How mainstreams media and the ideology face the traditionalcultureAt present, traditional culture which was present by receives take the Confucianist thought asrepresentative's in contemporary China officiallyhighly takes. This January 1 to April 30 total 4 month-long "People'sDaily", discovered this newspaper has published the massive relatedtraditional culture and the harmonious society's article. An April 9article explicitly explained traditional cultural fever. starting, thegovernment played the huge impetus role. From as central as place, alllevels of governments already realized bring honor to the traditionalculture regarding the cultivation nationality self-confidence, theenhancement national cohesion as well as construct the vital rolewhich the social common value system had."Guangming Daily" organizes "National studies" thepage layout on January 10, 2006, and in January, 2007,it changes the weekly by bi-weekly."Guangming Daily" national studies version setting up with thedevelopment is a sign action, it explicitly has indicated the nationalmainstream ideology direction and the manner.CCTV has the national television broadcaststation the state-owned attribute, in aspect and so on management,program operation the national broad electricity bureau, ChinesePropaganda Department and so on a hepatic duct is controlled, isundertaking the national will dissemination duty, "Hundred Rostrums"explain "Confucian analects" also inevitably are the process alsoinevitably are conform to "the mainstream consciousness", conforms to"the construction harmonious society" this brand-new idea.Premier Wen Jiabao has big influence regarding the traditional culture manner to thepublic opinion, the media and the intellectual circle, the educationalcircles has the huge influence. this year whenvisits the Japanese South Korea lectures emphasizes the ChineseConfucianist culture tradition repeatedly. But in 2004, nationalPolitical Consultative Conference President Jia Qinglin said at theKong Zi birthday 2555th anniversary international academic seminarthat, "Must by the science manner, the utilization science method,diligently strengthen to the Confucianist culture excavation, thereorganization and the research... ... Must positively to the worldintroduction, the promoted Confucianism research achievement,introduce the China outstanding traditional culture and the propagandais angry the vigorous contemporary China socialism advanced cultureto unify, thus lets China move towards the world well, lets the worldunderstand China."Until now, the whole world already started the Kong Zi institute(including Kong Zi school, Kong Zi classroom) 155, distributed in 53countries and the area. To Kong Zi names the foreign Chinese promotionorganization, lets the spokesman which Kong Zi becomes the nationalculture brand, in which contain the national will.The large-scale development offers a sacrifice to the hole also toface some scholars' questions, for instance, culturalconservatism, illiterate color. Obviously, to the Confucianist culturein the feudalism, the despotic thing must abandon, but to advocatesthe maintenance society harmony, stable morality and justice rigidtheorizing, has the certain foundation in the Chinese nation soul, nowwe must vigorously bring honor.The Chinese government for several years always emphasized grow strongthe Chinese nation outstanding traditional culture, the enhancementnational spirit cohesive force. The news media has become theinfluence country life, the public opinion and the populace moodimportant attribute, must strengthen the public opinion guidancestrength, enhances the guidance public opinion the ability. At thesame time the country also highly takes the Internet, the handset andso on the emerging media the public opinion influence.Inspects the national will which"Ideas of Yu Dan to Confucian analects"shows, we may draw the conclusion: In the populace media,reads the factor which, the prejudice and to be very many bymistake, but penetrating judgment not full dissemination; In themainstream media, the ideology factor is very strong, but thedisadvantageous factor carries on the rational ponder and the critiqueto the traditional culture in very little has the expression thespace. These all need media being employed to improve the quality, thegenuine scholar more goes out the palace, the official has a clearerexplicit expression.
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