The Beauty In Simplicity Of Packing Design Over Chinese Liquor

he packing of our Chinese Liquor is as remote as its products through the history. Both of them are blessed with unique cultural sense and distinct national characteristics, which fill the form of the Chinese liquor culture. If the latter is the beauty inside of it, the former is the beauty outside. Through thousand years of exploration, creation, summing up and absorption of foreign excellence, our nationalized packing have already become a colorful packing world. However, as the economic times of knowledge is coming with the changes of people'living standard, cultural level, and concept of value, the consumers want more than materials but cultural consuming from spiritual need. The paper is to analyze the cultural packing design of Chinese liquor, summarize the present situation of it, learn from domestic and foreign experience, and explore a way out for reference to designers and readers from aspects of mold-making, materials, structure, color, characters, picture, etc. That is also in pursuit of more ideal and simple packing design.The paper is consisted of five chapters. The first is on the...