Popular Culture And 1990s Literature

It is discussed that the popular culture which is gradually becoming the center of social culture has a great effect on the literature's existing status under the 1990s multi-cultures in this paper. It emphasizes to analyze the effect of the popular culture on the appearance of the 1990s literature. It is showed that how the popular culture's running regulation and its market economy's inherence infiltrate to the modality of the 1990s Literature.This paper is composed by the three chapters. Chapter 1 discusses the inherence of the popular culture and the background of the 1990s literature. The popular literature includes light poem 'newspaper 'best seller 'pop music 'teleplay, movie, advertisement, and so on. It is appeared by the city's industrialization to delight the citizen's daily life. Its means is popular media. It goes ahead by the urbanism and the commodity law. Its primary characters are the common customs, dailyness, complanation, entertainment, commodity and batch-replication. The 1990s Literature is developed in the centralization of the popular culture, the marginalization of the quintessential culture by the fast evolution of the city's industrialization and the popular media.The chapter 2 mainly expounds the transition of mass communication and outer machinery of literature production. Mass communication, on one hand, is an important carrier of popular culture; on the other hand, it is also subject matter of popular culture. Therefore, this chapter mainly discusses the transition of outer machinery of literature production from the angle of film-video and publishes of periodical and book. After industrialization, film and video attract large quantities of writer, by their huge effects and profit, to adapt their works to plays. And, films and videos also threaten aesthetic forms of literature by it's powerful imperial discourse. That results in the crisis of literature creation. As the leading edge of literature, periodicals reflect real situation of whole literal period. Under pressure of films, videos, mass periodicals and internet, which spring up in 1990s, the periodicals sink into existence crisis. Correcting and transition are the choices that periodicals choose to free themselves from crisis. Correcting has two styles: one is going to combined, the other is going to special. What is more, periodicals expand market by raising payment and commercial speculating. In popular culture-leading context, publishing has three characteristics: the first one is facing to market; the second one is that writers write for employment;...