The "Double Coding" Language Of Graphic Design

"Double coding"who is come from Post modern building architectural creation technique is the mixture language of a kind of design, its performance for that these different quality elements such as new and old,traditional and modern,different cultural factor joining together, it is " mixed-blood " of different cultural element , so achieves in eclecticism of last design method. As well known, art is interlinked, the different artistic maybe learn from each other with the creation method. In the graphics design field, there are plenty of excellent works present traditional element and modern element join together, different national cultural factor inosculated, in design at the same time reflect " modernity " and "nationality", these seem to hold the same view with " double decoding ".The paper according to from idiographic to general writing method, from the using of the design element of the traditional and modern as well as the different national cultural factor inosculate to analyze the"double decoding"eclectic method in graphic design .In graphic design,"double decoding"to traditional and modern,different cultural design element eclectic processing the theory basis mainly has:ⅰ,The theory of post modern design. "double decoding" which has eclectic character often using in the post modern design;ⅱ, Artistic development self-discipline——to inherit national art tradition with innovation and to absorption other national art .In the graphic design field, the double decoding eclectic processing performance form includes: Traditional and the modern design element inosculate as well as the different nationality design element commix using. The modern graphic design connection with the traditional graphic, the designer harmonize the new and the old,traditional and modern, causes the tradition and the modern perfect match. Other one kind of compromised form of the double decoding is " foreign land mixed-blood ",...