Studies On The Cultural Spirit And Words Barrier Of Campus DV

This article mainly aims to research the developing campus DV. The young students are sensitive to the new things and they longed for breaks through the traditional restraint to express the self- point of view。This makes us focusing on the campus DV among the DV creation. At the same time it is also become the most vigorous and vitality part. But the creations of university students has been influenced by the images that advocated free in external world, personal images and some films who are out of the system. So they demonstrate anti-traditional, against the authority and individual characteristic. At the same time, excessive emphasize on image return and the popularize of right that makes the disappearance of basic image grammar bring certain hindrance in the development of the campus DV too. In addition, because one's own experience and experience of university students are limited, this make the campus DV live in the state of a kind of imitation all the time. And it is difficult to form one's own style and tendency. This article research on the current situation of DV in every university of Chongqing which is located in western region of China's Mainland. And then under the modern ideological trend, consumerism of cultural product inclined to distinct day by day. This makes campus culture changes from the elite to becoming part of the popular culture. The changes reflect as that campus DV culture breaks major culture which regards whether having a consumption characteristic as the only standard. So it formed the modern authoritative doctrine, individualized campus culture. This article has analyzed the campus DV image of university of Chongqing. Point out the cultural spirit of self-diffusibility in post-modernism and authoritative individualized in the writing of creates of campus DV at present. And in their works, we can see the deconstruction of the mimicry environment built by mass media. Because the differences of campus DV and major media, it spread out mainly through view shadow Internet etc. The campus DV does not equate with the movie & TV. They should have their own rules of grammar. But this can not ignore the basic rule of the image spreading. And also have the problem such as propagating pattern of contents and spread crisis that some subject matter marginalisation initiate in the campus DV. The further development of the campus DV needs the technological rule,solving the problem of combined with the commerce, and will move towards the censorship one day.