The Material Emotion Expression In Visual Communication

In the process of visual communication design, the usage of material and its craft are also a kind of powerful design language. Its expression is so strong, lie in the material can produce a kind of communication between the design work and people, not only at the moment touched by hands, but when people using the sense of vision to feel , the work have been touched by eyes and heart actually. The material is a kind of life, and it has the particular personality and facial expression. when it deliver emotion by its singly possess, the design work will have life, bringing the work of graphic design to the stereoscopic extension.This text though the analysis of the material personality and the attribute, and though the study of the coupling between material and the mankind emotion, explaining that material as the new design language, have become a way which have strong express dint and atmosphere in visual communication. Because of the joining of material design language, infuse flexible strength into design realm, make the emotion communicate that between design wok and people more diapason and more compromise. From here and furthermore clear, design need creative, and designing language even need innovation, promoting other designing language lately to be discovered and applicated. Above contents will from "New design language---material", "The beauty of material", "The material emotion display in visual communication ","Future material design" four literary pieces to discuss.