The Study On The Expression Of Aesthesia Design In Corporate Identity System

Brand is the relationship between consumer and product. It is the important invisible property of corporation, and brand image is a key driver of the property. Brand image reflects consumers'perception toward brand, and influence consumers'brand consumption behavior. Famous brand is an additional value that has been faith in and reflects consumers'style, taste, and costs them much more times than the same kind product. CIS is the abbreviation of "CORPORATE IDENTITY SYSTEM", or "CORPORATE IMAGE". As a new type of advertisement, it is in the service of corporation and improves corporation development, establish high quality corporation brand through the aspects of brand resources integration, brand image design, brand propagation. Brand image is the perceptive image to brand. Brand identity is the anticipate effect of corporation. Corporate identity system is the middle chain that integrates among corporation and consumer, brand identity and brand image. Corporate identity design is the aesthetic design, in which MIS is the content of design aesthesia, BIS and VIS is the form of aesthesia design. BIS is the activity form of aesthesia design, VIS is the exist form of aesthesia design. The three elements depend on for existence, improve corporation's brand image. As a form of advertisement, Corporation identity system is a fixed disseminated presentation by through serious earnest investigation and arranged united research. It is a standard directional design and a set of integrated propagated system for corporation brand. It is established propagated goal and visualize the principle of corporation by the knowledge of the present and future and the usage of the means of refined briefly visual design. From the point of cultural structure, Corporation identity system is the composition of many aspects and components. Its connotation of design exceeds the category of arts, stretch across many courses. As the integration that link corporation and consumer, brand identity and brand image, corporate identity system is the intersection of economy, aesthetic design, industry and commerce management. The formation process of a corporation's corporate identity system involve in the aspects of consumers'thought, knowledge logic, pragmatic aesthetics, art design trend. Its functions are not single, but the synthesis of the pragmatic function, recognition function, and inducement function, aesthetic function and art education, which improve society development. As far as I am concerned, corporate identity design is aesthetic design, which have close bearing of its functions. In the view of aesthetic design, it has particularity of aesthetic design, in which it has the function aesthesia linked with ability and form aesthesia linked with form characteristic. VIS presents the characteristic of design form in color, graphic, body and sound. It is the point of the context which corporate identity system exist in the system of brand identity (corporation), corporate identity system (medium), brand image (consumer), and handling effective the cooperation of brand and corporate identity system, and comprehension the relationship between the content of design aesthesia and the form of design aesthesia, which is important of the development of corporate brand effective.