In early modem England, Merchants had risen up as a mighty social power gradually; their social impacts had also built up bit by bit; Afterwards, Merchants' social image and social appraisement began to transform. I try to describe and demonstrate this new change from two aspects: For one place, merchants endeavored to improve their self-image, their self-conscience and self-appraisement had also enhanced little by little; For the other place, various social classes including the learned kings or ministers nobleman gentry churchman laborers, transferred the outmoded conception about merchants' social image and social appraisement. By this we can increase sensible cognition of merchants in early modem England, and understand their historic effects on social transformation.
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