Gesticulation As Consumer Goods Of Vision In Communication

Image and sound are two vehicles of information. As the object of vision images are impressive for the multitude, but generally in communication images are restricted in condition of that their existence has to rely on certain material media. It is impossible for images with the aid of material always to be taken in communication of the common life. They are not handy. So spread of images in communication is not convenient. It is convenient sound relates to speech organ and auditory organ is convenient in communicating, since it can be with human beings all the time. But sound is abstract and less impressive when compared with images, while commercial propaganda often requires the integration of advantages of the two. Hence comes the expression of gesticulation. Gesticulation maybe is the best choice in some occasion for conveying ideas. It is convenient, easy to be form and impressive for the masses in communication. It possesses foundations that make the advantages. In nowadays, the masses much more intoxicate in a visual world. So as a visual symbol, gesticulation for commercial communication gets more chance to be spread widely. In visual world, gesticulations are often met in the field of filmmaking and CIS. They are produced and consumed by people as a special kind of consumer goods. On that account, gesticulation needs design, just like other element of VI, which makes a harmony between its form and the content that it represents.