| Liu Sanjie is a character in the folklore of the Zhuang,whose long history of development leads to the formation of colorful "Liu Sanjie culture"."Liu Sanjie culture" refers to the literature or art related to Liu Sanjie arising in the long history,including "Liu Sanjie legend","Liu Sanjie ballad","Liu Sanjie film and television" and "Liu Sanjie tourism"."Liu Sanjie Culture" has various forms of expression and distinct symbolic significance.Semiotics has a long history and has become a broad and diverse discipline theory.Applying the theory of semiotics to analyze the meaning of the cultural symbols of "Liu Sanjie",we can see that the symbols have different connotations in different times.On the one hand,the difference in the meaning of this symbol is due to the influence of the time environment,on the other hand,people’s difference in the cultural symbol construction of "liu sanjie".The presentation and construction of the cultural symbol of "liu sanjie" promotes the growth of its symbol consumption,drives the development of local social economy and the spread of "liu sanjie culture".This paper is divided into three parts: introduction,text and conclusion.The introduction first elaborates the origin and significance of this research,then summarizes the research on semiotics and "Liu Sanjie" from the time dimension,and finally describes the research ideas,content and methods of this paper.The text consists of five chapters.The first chapter elaborates the generation and connotation of "Liu Sanjie Culture".The generation of "Liu Sanjie Culture" has its specific geographical environment and humanistic environment.The natural geographical environment is the surface factor of "liu sanjie" culture,and the influence of history and culture is the inner strength of its culture development.The singing party activities of the Zhuang and the custom of speaking with songs are the historical and cultural basis for the emergence of "Liu Sanjie Culture".The strange mountain and clear water create a unique natural atmosphere for the growth of "Liu Sanjie Culture".The author mainly discusses the connotation of "Liu Sanjie culture" from "Liu Sanjie’s legend","Liu Sanjie’s ballad","Liu Sanjie’s film and television" and "Liu Sanjie’s tourism",which are the core parts of its culture.The second chapter analyzes the meaning of the cultural symbol of "Liu Sanjie" from the perspective of semiotics.Semiotics has a long history and is rich in diversity.French semiotician Roland Barthe believed that the interpretation of a symbol should not ignore the influence of cultural factors behind it.Therefore,he took Saussure’s linguistic semiotics as the basis and involved cultural effects into it to form a secondary symbol system,also known as the system of implication.The signified in the system of signification is influenced by ideology,and the signified meanings of the symbols are different under the influence of different cultures.Use of Roland barthes secondary symbol system analysis "sanjie liu" culture symbol,can watch in different times,is the significance of changes of its symbols,this paper mainly takes the 1950 s and 1960 s and the early 21 st century to the 2020 s as examples,analysis in the context of different times,"liu sanjie" cultural symbol of how evolution happened.The third chapter illustrates the significance of the cultural symbol of "Liu Sanjie" by taking the mid-20 th century Cai Diao drama and the film "Liu Sanjie" as examples.The founding of the People’s Republic of China in 1949 gave the Chinese people great confidence and encouragement.In 1958,Liuzhou produced the Cai Diao drama Liu Sanjie as a tribute to the 10 th anniversary of National Day.The birth of the Cai Diao drama made "Liu Sanjie" become a "Guangxi famous person",and various places created literature and art related to "Liu Sanjie".Among them,the film Liu Sanjie rose to fame.In the film,an ethnic heroine with revolutionary spirit was portrayed who dared to say "No" to the landlord class.This image greatly matched the expression of ethnic ideology and satisfied people’s imagination of "Liu Sanjie" at that time.The movie "Liu Sanjie" has become a cultural symbol of "Liu Sanjie" in the hearts of the public.At this time,the cultural symbol of "Sanjie Liu" in the reference system refers to the movie "Sanjie Liu",and the meaning represented by the symbol is the ethnic hero with revolutionary spirit.In the fourth chapter,the cultural symbol tourism of "Liu Sanjie" in the 21 st century is taken as the breakthrough point to explore the evolution of "Liu Sanjie" cultural symbol in the context of market economy.Take Yangshuo Impression · Liu Sanjie and Yizhou Liu Sanjie Tourism as examples.Stepped into the 21 st century,with the development of socialist market economy,the cultural symbol of "liu sanjie" is integrated with the tourism industry,and its symbol is industrialized,which drives the development of social economy.In Yangshuo,the performance of"Impression · Liu Sanjie" and the two-way interaction of "Liu Sanjie Cultural Impression Museum" allow visitors to have a comprehensive understanding of "Liu Sanjie culture".In Yizhou,the imitation of the "former residence of Liu Sanjie" and the performance of classic ballads create a kind of spatial imagination,which allows visitors to think about the origin of "Liu Sanjie culture".Whether the impression liu sanjie ",or "have succeeded liu sanjie tourism",both from the film "liu sanjie" extract "liu sanjie ballad symbol",again after the construction of artificial and rendering,add "sanjie liu" culture symbol to the connotation of guangxi tourism,weaken the distinct personality of "sanjie liu" culture symbol,dispelling the political significance,before Give it a new symbolic meaning: the tourism symbol of Guangxi.The fifth chapter analyzes the consumption of cultural symbols of "Liu Sanjie" from the perspective of symbol consumption.With the flourishing of cultural industry and tourism,material consumption is gradually shifting to symbol consumption.The consumption of cultural symbols of "Liu Sanjie" in folk tourism experience is also increasing gradually.The consumption of cultural symbols of "Liu Sanjie" drives the social and economic development of the party,and promotes the dissemination and promotion of "Liu Sanjie culture".However,excessive consumption of symbols leads to the abuse of symbols and the arbitrary construction of symbols,which is easy to lose the real value of symbol consumption.Therefore,the construction of symbols should follow the principles of rationality and moderation as far as possible.The last part is the conclusion,which summarizes the evolution process of "Liu Sanjie" cultural symbol in the contemporary era.Its development path reflects the development mode of the mutual integration and promotion of traditional ethnic cultural symbol and local social economy,and also provides a reference for the development of other traditional culture. |
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