The Research On Designing Pleasurable Products Based On Subconscious Behaviors

Products give service to human's life. With the economic and social development as well as people's intellectual and mental status changes, people's emotional demand has increased by a large margin. Designers should think about how to reduce the distance between person and person by designing. This is the higher requirements and challenges for designers.The thesis analyze the essence of pleasure emotions and pleasant products experience first, the result is that fulfillment of need can lead to pleasant mood. And then I have research on people's behaviors, I find that the subconscious behavior is external representation of implicit demands. So, I have further study on subconscious behaviors in order to find the relationship between that and pleasant products experience.This thesis introduces the study of subconscious behaviors to that of pleasant product experience. On the basis of theory, observation, interviews and questionnaires, there is some practice. Author hopes that this thesis can give some useful advice for future design and bring more thought to designers.