New Trends Of Modern Logo Design Exploration

Logo is a symbol of mass communication, which express a variety of exquisite image of a certain meaning, to convey a clear and specific information. With the time to go on to require changes in logo design change with the times. Logo design in different historical periods, under different design requirements shows a different design. The arrival of the digital age has changed our traditional understanding of logo design, whether it is design, visual language, or application scope, there are great differences. Strong impact on the participation of the computer with the traditional production methods. The use of computer technology can not only improve efficiency, but also led to many new visual elements and symbols of artistic creation and performance of rules and practices. In technological progress, we must create a sign of the times need work, we must continuously improve their quality of art to complement comprehensive knowledge of related disciplines, to improve their creative thinking and ability. At the same time, the development of new media to bring the entire visual design system of diversified development of the space and latitude, the concept of in-depth development of interactive logo design to bring a new revelation, signs have become a fusion of modern visual culture, hearing culture, culture in one sense a complex symbol, logo design has become a cover design of all human senses.Advances in technology and new media revolution, driven by cold modernist style of logo design is no longer adapt to people's psychological needs, humanistic design philosophy deeply rooted among the general trend towards the integration of multi-cultural, modern logo design to pursue a wide range of styles and different forms has become an indisputable fact. Logo design from the static to the dynamic evolution, revealing infinite vitality of the visual image, the change process from scratch excited the curiosity of consumers, and increased scalability visual space, to enhance people's visual experience for the inner emotional experience. Logo design the future will in a dynamic, humane and pluralistic form displayed in front of people, it must be comprehensive visual feast.