An Analysis Of Contemporary Aesthetic Culture "Oral Program" Phenomenon

" Formula " is the core concept of "The Theory of Oral Formula ", it usually refers to the verbal artists to build a "standing phrase" of verse, these phrases were a lot of the Epic tradition reused. Since the founding of new China, arts and culture to the Third Plenum as the watershed areas can be divided into two periods. The two periods of Verbal Arts in different historical context shows different Aesthetic pursuit.The first period, the main formula of Verbal Arts presents masculine, martial and inspiring "Sublime" Aesthetic pursuit. The beginning of the liberation of new China, Chinese people just break free from the whirlpool of war out, but the "culture of war mentality" still in control of people's spiritual world and the cultural psychology. Verbal Arts because of its People First was established as the political mouthpiece, access to an unprecedented development. At this time the Verbal Arts showing a high degree of slogan and banner features. The Cultural Revolution years, the development of art and culture completely subject to political campaigns. "Revolutionary Model Opera" became the thriving cultural and artistic fields, The stylized art style of the Verbal Arts has developed to the peak, the advocacy role of the Verbal Arts has develepded to the limit. Post-Cultural Revolution, in memory of Zhou Enlai, the complaint "Gang of Four" and as the "Tiananmen Poems" is different from the Cultural Revolution established a new oral formula. But whether it is "Fly not yet" formula of "Revolutionary Model Operas", or "Tiananmen poems" which just respects the mentality of the formula, they are the product of the war, manifested in the Aesthetic form as "Sublime".The second period, the Verbal Arts of investigation can be divided into two phases. Seventeen new era, with the change in the focus of socialist construction, culture, art is no longer as a political propaganda tool, verbal artists started to pay attention to the real individual's mental and emotional appeal. "Sublime" is replaced by the "Beautiful"formula, whose language is soften and fine, emotions sensitive and true. Into the Internet age, the living space of traditional Verbal Arts has been compressed by the network oral culture, even though the network and other digital media to traditional Verbal Arts offers a more diverse channels of communication, but from the direct result of the traditional performance spaces between the performers and the audience space-time membrane, so the traditional "Formula" and thus the charm of dim. The oral culture of the Internet age presents a diverse "Formula" and diverse Aesthetic orientation, this " diverse " clears up the voice assignment behind traditional formula. However, in the hustle and bustle of the Internet age, the efforts to establish a single formula still exist. This formula does not mean a single hegemony,but it is the result of Western culture and Chinese traditional mutual integration, it can reflect modern China open, inclusive, tolerant and mind.Through the analysis of Aesthetic culture field since the six decades of country founding we can see that the oral formula is not only the means of creating and recalling Verbal Arts,but also the concentrated reflection of culture psychology and the spirit about the people in a particular historical period.