Product Virtual Design And Research To The Audience' Psychology

Nowadays, with the high-speed development of economy, social and economy forms have experienced enormous changes, multipolarity of people's need has emerged. They pay more attention to self-satisfaction and chase fashion and personality. That trend leads them to pursue the products meet their divers needs, they want consumers to be the leader of market. Under this kind of background, to better achieve the goal of product virtual display design, they must be designed from the angle of the audience' psychology everywhere.In order to realize the goal of "psychological audience-oriented", three stages of the psychological process must be researched deeply. Including researches on the characteristics and physiological mechanism of the audience in the perception stage, researches on generation mechanism and influencing mechanism of audience`s emotion, and researches on the needs and motivation of audiences in the stage of realization. Through the research and analysis, appeal points and basic requirements of the audience in product virtual display design were got and thus the basic principles of product virtual display design were made. In design process, making basic principles as the premise, making a definite goal, using the suitable thinking methods and technical methods, to create effective display scene and facilities according to different psychological needs of the audience. And then, the final effect of product virtual display design can meet the psychological needs of the audience, arouse audience`s deeper emotional experience, and make the audience respond to product information rapidly. The audience will make relevant decision behavior, and the purpose of product virtual display design can eventually realized.Only through the above research framework, can the effect of product virtual display design finally meet the audience' psychology.This study is from three stages of the psychological process of the audience,bases on their psychological needs, , deeply researches on theoretical principles and methods of product virtual display design, and finally apply them to practice. This paper mainly analyzes and studies characteristics and performances of "perception, emotion and realization" stages in psychological process and the audience's needs and motivation in the three stages separately. This paper also analyzes the basic requirements, appeal and guiding function of product virtual display design on the three stages psychological process. Bases on the results of the analysis, this paper summarizes principles and methods of product virtual display design, and use examples to present specific application of product virtual display design to the audiences' psychology. Through the research and analysis, a set of relatively clear basic theory research framework of product virtual display design is formed, to offer effective and meaningful theoretical basis and guidance to display design work in future.