Feeling Of Life

In the successful promotion of the concept of Western brands, the modern mascot as a widespread form of brand vision, has jumped off a simple as an art form and cultural phenomenon of the limitations. In particular, as the representative of the Olympic Games, is widely used in business, and access to huge business profits. However, the mascot design for modern China is often mentioned is the profound traditional Chinese culture and modern cartoon auspicious angle to study and explore, while ignoring the modern mascot of the great commercial value and role, the lack of broad consensus identity. Therefore, the brand mascot design and modern relevance of the objective system, the designer will become an unavoidable issue.Response to human needs of modern mascot emerges as a visual symbol exists in modern society, it implements a comprehensive communication with consumers; People in different regions to reflect their different cultural and national sentiment; Trying to achieve the perfect human material and spiritual eternal unity. Both from a business perspective, cultural perspective and ideological point of view has considerable value and significance. In this paper, the origin and development of mascots for the source by the relevant overview and brand mascot, the mascot of the brand from the emotional point of view and ethnic factors, analysis of the traditional auspicious in Chinese culture and Western civilization intertwine modern mascot design related issues.Thesis is successful brands abroad by the analysis of the mascot design put forward in the modern brand mascot of the problems and future development trend of the mascot design, the design practice can further guide domestic enterprises to better the brand mascot design, and in theory allows us to form a master's degree thesis with Chinese characteristics, theories of modern mascots do their modest.