| With the improvement of material life and spiritual life of the rich, people began to become more diverse entertainment, animation has been popular, animation and commercial diversity of art, it become loved entertainment. Animation and manga collectively referred to as anime, these two kinds of art are closely linked together to complete the historic mission is to bring the human imagination and unlimited fun, because they have a common feature, especially for young people, it is has a strong attraction in the building of spiritual civilization plays an important role. As a new cultural art form, he has great vitality, so the production of animation generated around the gradual formation of a new industry - animation industry. Animation industry has brought great economic benefits.manga as the basis for the entire animation industry chain, with the animation, game peripheral industries are closely related and commonality. At present, the domestic animation industry by the state's attention. In recent years, countries have introduced policies to foster the animation industry, and actively guide the healthy and rapid development of animation industry, animation industry, but are mostly concentrated in the higher part of the profit chain, such as cartoons and animated films, and rare for the most basic aspects of the industry chain - Mangas, investors see only the dominant position of the animation, often ignore the fundamental role of mangas. In fact, only continuous development and expansion of mangas in order to promote the rapid development of the animation.The paper first country on the "manga" with the concept, clarify the comics in manga, comic, caricature the difference, based on the concept in clarifying that this refers to the modern comic book is a new comic, that is manga. And analyze the language of modern new comic form, respectively, by the comic character, comic scenes, language and comic comic lens of four parts of the written language, and described the four aspects of programmable rules. Comic scenes in which language as the focus of this article that focused on the comic scenes and sub-grid. The use of camera, lens group and then the sub-frame comic, it formed a modern form of comic strips, comic books are different from the traditional key. Carrying and transmission of the cartoon language rich in emotion, personality and mental state as to express a variety of social meaning and cultural significance. Although there are many creative cartoons can be variable, but the United States and the success of Japanese comics industry point of view, there are rules to follow. Stylized cartoon language, is sorting out the previous research results and summarized comics commercial success of developed countries, the combination of theory and practice from the point of view, summed up the core of language in the law of comics, and based on it thus promoting the development of the entire animation industry chain. The development of China's animation industry provide the theoretical basis and reference. |