By Traditional Vision Element In Modern Plane Design Utilization

With international integration, nowadays the designers are exploring the language of localization in graphic design, which regarded as a display window of national culture. Only the design works with national characteristics have a foothold in the international arena, truly embodying the "nation is the world's".In this paper, with the traditional visual image of the "Cultural Meaning" as the breakthrough point, the author discusses the characteristics of traditional graphics, "symbol", "moral", "homonym" and "enlightenment" and analyses three methods of the traditional visual elements application in modern design. The author also gives some classic examples to expound and prove these methods:1. Borrowing traditional shape for decoration; 2. Borrowing traditional shape for the extension of meaning; 3. Symbol of red in Chinese tradition. With his own understanding and creative practice, the author further analyses the meaning and valuation of the traditional visual elements in modern plane design and brings forward consideration of traditional culture in modern context.Traditional visual graphics are art treasures which need to be developed and will bring designers unlimited inspiration. Facing the development of the international graphic design, Chinese designers, using a method rooted in the basis of national culture, must have a sense of responsibility and mission to create Chinese graphic design its own way.