Color Attribute And Color Significance Research In Visual Identity Design

Switzerland color scientist Johannes Itten once said:"The original color was a volatile nature of resonance sound." As he put it, in the VI design, to accurately grasp the significance of the spread of color is also a designer so that elusive thing, and color recognition in the VIual impact generated in the process is huge.In order to accurately grasp and systematic dissemination of color in the course of the effect of VI, meaning and laws, so that designers when making color choices can be targeted. This article will summarize, organize and contact method, color Vlual symbols involved in this large and complex pieces of knowledge into a broad, closely associated with the VI design on the color attributes and significance of knowledge.Through research, this paper demonstrates the enterprise VI system color selection and use of knowledge systems to understand the characteristics of the first color from the color, and then to the properties of color will be color classification, the final study the significance of the color, making color more accurately the use of VI design and color to convey corporate information more efficient and effective recognition deeper.