Culture And Industrial Development Of Loquat In China

During the cultivation of more than 2200 years, loquat was used to enjoy the view, make medicine, and eat and so on, which impact on both human material and spiritual life. Chinese people record the culture of loquat with myths and legends, poetry, history and Food and Drug books, and other records, all of which had been forming the phenomenon and cultural systems with loquat as the core.In order to promote Chinese loquat culture, and to develop traditional industries and cultural industries of loquat, and to enhance the value of loquat industry, this study made a summary and analysis on loquat industry and culture, and made some recommendations for its better development. Moreover, this study was conducted mainly from the following aspects:1.Consolidation of the economic value of the loquat, including its food value, medicinal value and othersLoquat fruit is rich in many nutrients needed by human body, not only with the effectiveness of moistening lung, stopping cough, diuresis, regulating the stomach and clearing heat, but also with effectiveness of hepatobiliary diseases. The fruit, flower, leaves, roots and barks of loquat can all be used as medicines, and all of these were excellent Chinese Medicinal Materials. With wide range of uses, in addition to be eaten as fresh fruit, loquat fruit could be made into candied fruit, fruit juice, preserved fruit, pectin, smoothies, jams, fruit paste, fruit wine and other products. And loquat seeds can be used in brewing and distilled into alcohol. Furthermore, loquat wood was hard, which could be used for making musical instruments, combs, wooden combs, sticks, wooden hammer, and wooden timber. And loquat flowers were used to make tea. Loquat leaves not only could be made into tea, but also could be made into medicine "Pipa Lu", loquat leaf extract, loquat granules. Loquat nut could be processed to eat and made into medicine. Loquat tree often planted in gardens, parks as a landscape tree.2.The origin of the loquat name, retrospect of loquat cultivation, edible and medicinal history, and account of cultural development of loquatThis paper made a brief exposition on both the origin of the name and cultural formation and development of loquat. And this paper also had a retrospect of loquat cultivation, edible, see-and-enjoy and medicinal history, and account of cultural development of loquat, which were analyzed briefly. The origin and development of Chinese loquat culture is divided into four stages:infancy stage----the Western Han Dynasty, during which loquat was mainly for eating and enjoying delicious taste, and the initial ornamental of fruit trees and fruit; development stage----from Wei and Jin period, besides initial eating and watching and enjoying, loquat was beginning to be study the function of medicine; mature stage----in Tang and Song dynasties, the development of both paintings, poems and utilization of medicinal functions with loquat had entered an unprecedented period of great prosperity; stage of development and inheritance---ince Ming and Qing Dynasties.3. Major components of loquat culture-poetry, painting, etc., and consolidation of cultural history of loquatThe traditional culture of loquat mainly features:related poetry, calligraphy and painting describe records related to trees, leaves, flowers, fruit color, size, medical value, history, anecdotal and others, in which the main component of loquat culture is the poetry on the loquat medicinal fuction and fruit shape, food, etc.4. Overview and current problems of loquat industrySome progress has been made in loquat industrial development, like yield and planting area increasing, Seed cultivation and the marketing campaign having achieved some success, but there were still many problems:lack of scientific training to promote, insufficient investment; irrational variety structure, immature technology of the annual production; preservation, backward processing, storage technology and facilities; quality standard being not perfect, quality control being not in place; insufficient advertising, brand publicity; lack of buying and selling information platform; monotonous industrial structure, slow process of industrialization, yet not attaching importance to comprehensive development and utilization of resources of loquat.5. Loquat cultural industry will make contribution to loquat traditional industries development and enhance the value of loquat goodsIn order to promote rapid and healthy development of Loquat culture and industry, it was proposed that the establishment of Industrial development model with government promotion, enterprise-led, agriculture, culture and other related departments actively serving with cooperation. Recommendations:on the basis of steadily development of traditional loquat industry, the government functions should be changed from "control" and "host" to "manage" and "promote"; determining the dominant position of cultural enterprises in the market of loquat, and create a policy environment and conditions for transformation from cultural business institutions to a cultural enterprise; conducting high-quality loquat cultural festivals and promotional activities to be continued combined with local religious culture, food culture, folk culture, the use of folk songs, folk music, people dance, folk, folk, folk characteristics of food, clothing to enhance loquat culture, and sublimate loquat culture; using of science and technology to enhance the cultural value of loquat industry; moreover using a variety of media publicity to publicize, all of which would contribute to the Chinese loquat industry.