| Zhejiang Fritillary (Fritillaria thunbergii Miq) is a liliaceous perennial herbaceous plant. It is a frequently used Chinese medicinal material. It has a good effect on relieving a cough, removing phlegm, reducing heat and moistening lungs. It lay first of the eight famous kinds of Chinese medicinal materials in Zhejiang Province.Through the social and literature investigation, laboratory and field experiments, the development potential of Zhejiang Fritillary production in Lishui region and its key technology were studied. The countermeasures were also put forwardThe conditions for Zhejiang Fritillary production in Lishui region were analyzed in this paper. The results showed that Zhejiang Fritillary production had a good development potential in Lishui region. Firstly, in these years, the demand for Zhejiang Fritillary was great, the price was rising rapidly and the planters had a good harvest. Secondly, it was accordant with the region economic development plan to develop the Zhejiang Fritillary production in Lishui region. Due to the geographical conditions and its location advantage, the government of Lishui region proposed a development strategy-the ecological development and green construction strategy. Chinese medicinal materials production was of the green characteristic, so it would be an important component of green development strategy in Lishui region. Thirdly, the ecological environment condition, land resource and the adaptability evaluation results showed that Zhejiang Fritillary planted in Lishui region was safe with good quality. There was a great potential for the Zhejiang Fritillary production in Lishui region.There were also some problems in the production and management of Zhejiang Fritillary, such as impure varieties, extensive cultivation, poor technology, small-scale production and nonregular markets. These resulted in the low yield and poor quality of Zhejiang Fritillary, low price for the planters. Thefollowing industries were postponed. So in order to develop the Zhejiang Fritillary production, according to the request of the Chinese medicinal material GAP and agricultural industrialization, it was necessary to regularize the production of Zhejiang Fritillary and to manage the enterprise in the industrialization way.There were three measures to enhance Zhejiang Fritillary regular production.The first was the construction of pure variety regeneration sites. The second wasthe technical management during production. The third was to carry out theintegrated protection management strategy.According to the agricultural industrialization management theory, the strategy for developing the Zhejiang Fritillary production in Lishui region was discussed. Developing the Zhejiang Fritillary production in Lishui region should be guided by the market, focus on the economic effects, develop standard and regular demonstration sites, comply with the request of the Chinese medicinal materials regular production, develop the Zhejiang Fritillary enterprise actively and realize the regional distribution, standardized production and integrated management for Zhejiang Fritillary development. It was necessary to form a system of cropping, processing and exchanging management by developing the Chinese medicinal materials industry and commerce. Among the industrialization patterns, the integration of company, large-scale production fields and planters was suggested. Demonstration site construction could adopt joint-stock method and build reasonable system for distributing profit by contract. The market site selection should consider it convenient to serve farmers. The other two key countermeasures were to develop the organization for traders and to probe into the approaches to trading the Chinese medicinal materials by Internet web. The government may play an important role in guidance, support, corresponding, regularization, service and so on. |