The Research On Innovation Of Automotive Style Design

With the development of domestic auto industry, the innovation of automotive style design based on native culture background and living environment is paid attention to day by day. Enterprises and school have all strengthened the study on independent innovation of automotive style design. After decades of development, enterprises have accumulated certain development ability in fields such as car manufacturing technology, production management and body structure, etc. But there is still a very high dependence to foreign technology in the development of product, because of the inferior position of innovation. Only launching the localization innovates and studies of automotive style design will really realize the native development of automotive industry.Automotive innovative design comes from the in-depth study of user needs and a comprehensive understanding of social background and development of technology. The body design is the soul of vehicle development system. It was also the important carriers that car culture set up and developed. During the development, the setting-up of the model of automobile body defined the market segments and relevant technical standards for manufacture.Automotive style design is a systematic innovative course. This paper has carried on the discussion to the innovative method of the car model theoretically. It's also studied the condition and key background factor to carry on the design at present and pointed out their impact on shape-designing of present car. It's put forward effective method and principle for how to find the demand and control the goal of innovation during the innovative design process of car body.Based on the research described above, this paper regards the development course of Dongfeng electronic police car as the case, and proved the validity and integrality of the study in practice. By the early development of user-centered research, we defined the needs and design direction, and then develop an effective plan of innovation and constraints to solve the problem of current design. Practice shows that this innovative approach can effectively improve the effectiveness of vehicle design and innovation, have achieved good results.