In the fierce competitive environment of modern business, the model of product development of time-honored brand corporate, is in the process of from the "type of product- Centered Design" to "User-Centered Design".How to introduce more innovative design has become the core issues . This paper use the Scenario-Oriented Design, which is User- Centered, introduction it into the creative design process of kitchen cutlery sets. By the guide of Scenario-Oriented, explored the use of characters, the use of the environment, the use of situational of kitchen cutlery sets Comprehensively. On the basis of full understand users' stories, and search for innovation of kitchen cutlery sets on user's point of view , in order to explore new ways of design patterns of time-honored brand corporate. |