Research Into The Development Strategy Of Industrial Design Under The Creativity Industriy Background

In recent years, creative industries turn up in every media as one of the popular vocabularies because of its contributions to economic growth, expanding employment and other aspects, which have caused the attentions of the world. Countries have started developping and researching creative industries, from theory to the real sector. The exuberant vitality and rapid developments of creative industries declarate that creative industries era is coming and become the social reality. At the same time, industrial design plays an important role in the social product which attracts people more and more attentions. creativity industry is studied, which results in creativity industry performing more important role in the social manufacture. However, at present, the study of creative industries at home and abroad focused on economic and cultural aspects, the relationship between industrial design and creative industries and how to guide the development of industrial design is still not comprehensive and detailed studied, the paper is solving these problems.The purpose of the study is that applying studing the development strategies of industrial design to our country to guide the development of China's industrial design through studyingthe creative industries. Firstly, the appearance of creativity industry is discussed and concept analysis, industrial characteristics etc of creativity industry are introduced, which would give people an clear and exact impression. At the same time, The history of industrial design is reviewed simultaneously, which is the premise for development strategy to redefining the concept of industrial design. Secondly, the paper elaborates that industrial design and creativity industry have relationships of interdependence and complement. Summing-up and development orientation of the culture creativity and industrialization for industrial design are suggested according to the characters of creativity industry and industrial design.Their importance and how to carry out are especially analyzed and studied, which provides reference for practice progress. Two successful cases of the apple design and South Korea design in industrial design are analyzed, which explains it is correct for industrial design to develop to the culture creativity and industrialization and it also conforms to the law of society development. Finally, summarizing conditions of China and creativity industry and the above research results the paper points out that industrial design in China should progress with the combination of culture creativity and industrialization. There is also an design of the combination of pot for decoction which is the application of the development strategy.This article mainly utilizes methods of literature research, induction contrast, case analysis, and also discusses by one to the other, layer upon layer, generally to special, theory to practice, intensely revolving the characteristic of the big background of creativity industry. Finally, the thesis applies the results of the research to instruct the development of industrial design in China, which is helpful to increase persuasive power because it is valuable not only in the theory but also in practical application.The plan is established on the ground of science, reason, and reality and has the significant practical significance in the the new historical condition to promoting the development of industrial design fast and healthily.