The Emotional Incarnation In Package Of Giftware

With the development of society, increasing the living standards, people began to seek spiritual meet. In the growing gift packaging industry, the emotional exchanges between the more and more people's concern. At present the economic globalization, the promotion of social science, technology, culture, production, and other advances, it has also brought an inevitable impact on the packaging design, and in values, and aesthetic standards of living, and many other changes, it exists in people's hearts and become Design of the soul. In the 21st century, the emotional elements will be used in the design of modern packaging design is a new entry point, it not only improved the product (or commodity) the value, but also the atmosphere of the people's spiritual and cultural needs.Faced with forest of shelves of goods, people in the choice, the added value of the goods also have more demand, for example: whether the function better, the price is cheaper, and so on and in the commodity and consumers, increasingly emotional More important. Gift the first re-packaging, is the gift of friendship and emotional ties of exchange, it embodies the spirit of value far beyond the gift itself. Gift types of specific attributes from the start of the gifts and Shouli between the emotional relationship.In this paper, based on the actual market of China's gift, the gift wrap through the history of design and analysis of the status quo, as well as through domestic and international gift and packaging design of the comparative study, summed up China's gift packaging design trends and prospects of development, from design Point of view, the concept of emotional positioning in detail, according to the positioning emotional design will become the gift wrap the inevitable trend of development.