| Design management is a relatively new field of study. It has just been researched from the last 1990s in the international design field. There have formed a number of theories on well-established business experience of long term operating. However; there are a lot of disparities in the economic development, industrial design and corporation manage between Developed countries and China. Simply introduced the design management idea from the West is not suitable for Chinese enterprises to the status quo.Therefore,explore the match way of design management according to the current situation of China's industrial design is very important.Based on the above consideration, this article fuses the harmonious thought and the innovation thought to research the design management. For the purpose of the innovative design and enterprise brand image strategic, formulation of design strategy, pioneering design market, the design to serve well for enterprise's strategic target. Brings the higher attachment value and a higher quality product to the consumer. Designed to capture the market as a weapon enterprise. Continuously impels the design to move towards successful and the development. This is a new issue, but also an important part of this thesis.This paper uses interdisciplinary research methods and systems of the research methods. I study innovative thinking and harmony integrated sociology, design, management of the research content, combining theory and practice of management in the design ideas. The basic structure of this paper can be divided into five parts:The first part is introduction. This paper briefly describes the purpose of the study, research methods and research content.The second part is the importance of Innovative ideas and harmony in Chinese enterprisesThe third part is proving the harmony and the innovation in the design management core status.The fourth part is the construction of the design management's basic framework.The fifth part is the summary and forecast.
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