The Artistic Appearance Of Artificial Light In The Exclusive Shop

The artificial light has been concerned in the interior design of retail shop since entering the 21st century.On the one hand ,it is people's demand to higher shopping atmosphere in retail shop , on the other hand ,it is people's another request to retail shop in order to portray the brand image, transfer commodity information, attract people to consume ,be in the invincible position in the fierce business competition .How to understand and handle the artistic performance law of artificial light in retail shop , to use the elements of artificial light to express visual art in retail shop , to create a comfortable interior atmosphere , is the main content of this paper.This paper takes the visual art as a cornerstone and takes the artificial light as the medium to launch the research to the complex object of retail shop art。Applying macroscopic elaboration and the microscopic analysis overall, combining the theory elaboration and the actual investigation as well as proof law, Simultaneously, profiting from related theory such as the sociology , the psychology, esthetics ,visual art and so on ,this paper carries on a more comprehensive analysis and the explanation to the art performance of light in retail shop and constructs art performance system of artificial light in retail shop .The full paper first introduces the basic knowledge of light and from visual view proposes the function of light in visual artistic performance can be divided into two aspects: for one ,light itself as a visual element; for another ,as medium of visual artistic performance. At last, instructed by the"Gestalt"visual psychology, analyzing and explaining that the making-up function of visual psychology influences the essential factors of the artificial light ,that visual esthetics instructs artificial light appearance, providing the basis on the psychology feeling for artistic performance of light in buildingsThen, the significance of light for artistic performance in retail shop is proved through necessity. Separately analyzing demand from retail shop and goal customer to light art , meanwhile summarizing and analyzing individuality characteristic and the current demand to light art in our retail shop through actual investigation ,the practical significance of the topic research is proved. Afterwards embarking from the visual view ,analyzing the performance law of various essential factors of light in each performance level concrete, summarizing art performance of the light to the retail shop . This chapter first uses lots of examples to analyze various essential factors of light artistic performance in the retail shop , taking this as a foundation, proposes the light artistic performance in the retail shop :a. demonstration of light to"actual condition"in retail shop ,including the material sense of reality of light appearance of"actual condition"as well as various contact surfaces and the object molding .b. molding of light to"hypothesized condition"in retail shop ,including light defining space, connecting space, constructing space sequence and so on . c. the light constructs the spatial atmosphere and the ideal condition.Finally proposing visual esthetics principle of light artistic performance in retail shop which should be followed and design method through which light art is constructed ,moreover, analyzing the overall development tendency of light artistic performance of architecture ,proposing the development strategy of light performance in retail shop in our country in the future .