A Study On The Sign System Of Huge Enterprises

In recent years, the economy of China has been developing rapidly.As a result, enterprises are becoming stronger and stronger at high speed.Nowadays there are millions of big enterprises in our country, which can be mainly divided into the following types: military industry, electrical network and electric power industry, petroleum and petrifaction industry, China telecommunications network, the coal industry, the civil aviation, the shipping, the financial system and the steel and iron industry. They are assuming great responsibility for the lifeblood of China's economies. However, with the rapid development of these enterprises, the circumstances about the enterprises become more complex day by day and such complex circumstances also become a more focused contradiction of people's limited cognition about realizing the circumstances. The key to solve these problems is to provide the enterprises the environmental information and psychological bases which are visible, trusty and dependable. Thus they can give the enterprises a sequence of the environment. The environmental information carrier is the sign system of enterprises, which now I am studying on.This article analyses the emergence and the development from the clear identification and the definitions of signs. It also makes a comparison between different periods and research conditions at home and abroad, which makes us know the sign designing conditions of China and foreign countries better. At the same time, according to these researches, some existing problems are put forward in this article. According to the researches into the case of Taiyuan Steel and Iron group, a sign designing method, a designing procedure and its contents have been found. The article is written mainly based on the theories of the plane designing, the human engineering, the semasiology, and visible psychology. It also states the relationship between human and sign and circumstances of enterprises. What's more, a further research is made on the environmental designing and visible desining of signs. Based on it, the frame of this article is built and it summarizes the designing principles and characteristics in order to form an idea of sign designing, which is to become a guiding ideology to the future enterprises.