The Research Of The Outdoor Commercial Advertisements Lighting In The Urban Areas Of TianJin

With the rapid development of our domestic economy, all trades have made good progress. The commerce has also got a huge change. All kinds of advertisements just are the best symbol of the change which are distributed each corner of the city. Nearly all of the commercial advertisements have adopted different lighting ways to sell the products better. But the standard of the commercial advertisements in the night is deficient. There is no a unified system about size, style, height and so on of the outdoor commercial advertisements. The thesis make a through investigation which is aimed at the present situation about the commercial advertisements lighting .in the night of the urban areas of TianJin. The atticle make an emphasis on the projectlighting advertisements, because it is the most popular advertisements style in TianJin. We may get an elemental know so as to provide reference for the lighting job of the commercial advertisements by the investigation. laterWe make use of several instruments in the research. and get a lot of first-hand data .We find out some problems and give many suggestions. The problems include the brightness, area, situation of the projectlighting advertisements and the selection of the light and illuminant and so on.In the thesis, we may get a clear know about the present situation of the outdoor commercial advertisements so that we may avoid the similar affairs. At the same time, it also provide some reference for the lighting job later.