A Study On Car Style Design And Its Culture

With the rapid development of automotive industry, requirement on cars, especially on style of car, becomes higher and stricter, and people beside customer take more attention on the styling too. Compared with the present international level, the whole developing ability and strength of automobile industry of China has a wide distance, including the distance of car styling, which is professionally believed to be behindhand technology. Certainly the behindhand technology lies in the lack of accumulation, which can not be fill and level up within a short term, and it is unpractical to turn the scale.In fact, as the combination of art and technology, the style of car is far different from the other terms design. Various reasons of problems lead to different solutions. Style has to lean on technology because it is the carrier of style, on the other hand, style has a multifarious relationship with culture.The civilization of China, which has experienced thousands of years and never been interrupted, suggests a great power. As the soul of Chinese people, the basic sprit of culture has a great contribution and effect on the development of Chinese society and history. Therefore it is significant to review and discus the role of culture at the modern time.However there are different understandings about what culture is and what local culture is. As a result, customers, companies, designers get positive effects as well as negative effects. Aiming at the situation of the co-existence of all kinds of automotive development, the thesis analyzes the relationship between domestic culture and alien culture, and then points out some main problems consisting in domestic car style design as well as the ties between the culture and design. Practices on styling of Jiabao Mini-van explain the functions of culture, and conceptual research suggests the design philosophy. At last the essence of culture is indicated and a prospect of design and development is contemplated.Through successful practice and theoretical research on conceptual design, the author thinks that it is of great possibility, effectivity, and necessity to permeating culture into car styling and development.