Research On Design Of Model House

With the rapid development of social productivity, the real estate industry has come into a developing period. Faced with opportunities and challenges, the competition in the real estate industry is the increasingly intensified. Winning an optimistic sale performance in competition becomes the major concern for the developers. However, due to the helpless in geographical and other factors for the developers, most of the effort has been made into the packaging and promotion. In order to attract the attention of customers, magnificent packaging and distinctive marketing strategies play an important role in the competition. Under such circumstances, model house which has been regarded as a unique marketing approach draws attentions of the developers and customers. Nowadays since the model house has a significant impact on the sales performance in the real estate marketing process, the model house has been completely adopted by the developers. Even some model houses are built ahead of the main real estate that has not yet been commenced. However, some problems emerge, such as the excessive pursuit of visual effect. This may inevitably influence the function and practicality of the room. There exist many issues of deceiving customers. Some design is seriously inconsistent with the real construction drawing. Even some designer decreases the dimensions of furniture in order to make up the advantage of narrow space. Unlike other decorations, model house is simply displayed to promote sales. It shows the style and culture of real estate of the developers. An excellent design of model house not only allows the customers to realize the basic layout of apartment, but makes the customers to feel good atmosphere at home and comfort of lifestyle as well. In this paper, a comprehensive analysis is made in regard to the designing characteristics and misunderstanding. Transformation of model house is made to achieve a perfect combination of market, art and technology, thus making the model house standing on the forefront of the design and gradually become a pioneer in the field of interior design.