The Research On The Toy Design Containing Story Experience

The main research subject is the design of toys containing story experience, in the text referred to as narrative design. Story toys provide a broader scope, and through on-site research, analyze, summarize, sum up narrative toy design system. Originality of this issue is to try to dig the toys' non-material culture, to advocate to use the cultural and the psychological situation to decide the ways of designing toys.Firstly, it studys on the toy according to the collation of the literature and actual market research, re-classify the toy depending on "whether contains story experience", and narrative summary of the concept and development status of toys. By combining the concept of narrative toy design system methodology summarized narrative toy design system framework and analysized the various elements of the system and their impacting factors, narrative summary of the ways of toy design and guide the final design practice, and test the design system through design practise.In the process of explaining the argument, take the toys as a container filling with "stories" in order to make research, and explore the underlying socio-cultural behind the toys and increase the added value of toys. Use stories with different connotations in order to make toys users remain excited as long as possible, and increase the attractiveness of the toys and their extension of power.Also providing a new perspective and approach to Chinese toy design in hope of changing the Chinese toy market's currently passive situation.