The Study On Construction Of Enterprise Culture Based On Ideological And Political Work In The Printing Industry

ABSTRACT:Nowadays, developing capability of an enterprise is inseparable from the competitiveness of its corporate culture. Therefore, how to build socialistic corporate culture with Chinese characteristics becomes a realistic and primary issue. The ideological and political work is a political advantage of our party which is formatted in long-term revolution and construction, and becomes a foundation of the economy and all other system. To exert this advantage is not only crucial work that would improve the construction of Chinese enterprise's culture, but also an important principle that should be consistently adhered to.The printing enterprises mentioned in this paper are special ones that engaged in the production relating currency of the country designated lawfully by the government. The Renminbi not only closely correlates to our daily lives, but also promotes Chinese culture as business cards of the nation. The specificity of it determines its significant influence. Because of the specificity of printing industries in China, the stability and harmonious development of the printing industry is directly influence both the wealth of national economy and the health of financial industry, and it makes the building of enterprise culture in printing industry particularly important.In this paper, we explore the internal mechanism role that ideological and political work plays in the printing industry, and explore the specific implement considering the characteristics of the printing enterprises in China, under the guide of Marxism's theory, not only using comparative analysis but also combining both theory with practice and history with reality. We also explicate the problems of ideological and political work plays in the printing industry from aspects of remodeling the spirit of enterprise, establishing corporate values, constraining business ethics, constructing enterprise system and cultural, and creating a harmonious working environment, in a bid to stop over in the corporate brand image building.