The Research On China's Cosmetic Industry Orgnization

"Beauty Economics" has been the fifth consume hotspot in China after the real estate,auto,electrommunication,tour industry. These five industries has formed a new structure in the consume field of Chinese people. More and more scholars pay their attention on it as the escalated position of the cosmetic industry.There're multi-points of views on the research of cosmetic industry. Many scholars have done their research through the angles of Iatrology,Psychology,Biology and Marketing, etc. This article analyzes the relevant aspects of the cosmetic industry of China in depth by applying the SCP analyze framework from four aspects of market structure, market conduct, market performance. Finally put forward some advises for optimizing industrial organization and improving industrial organization policies.This article is divided into six chapters. The first chapter mainly expounds the characteristic of the supply and demand of China's cosmetic industry. The second chapter mainly analyzes the market structure from three aspects of market concentration, the diversity of product and rampart of ingoing. The third chapter mainly analyzes market conduct of the cosmetic industry from price,brand,advertisement and annex aspects. The fourth chapter mainly analyzes market performance through economic benefit of the whole industry,the index of economic scale and the technology innovation of the whole industry. The fifth chapter mainly puts forward some specific advises of further optimizing the industrial organization of cosmetics. The final chapter sum up the whole article and point out the aspects that haven't been study and should be done.