Study Of Marketing Tactics In Local Area Of Longteng Cement Sales Company

After two years slow down, there was a rapid developement on the industry of cement in 2006. Both production and sales were bloom and all aspects of index of economics reached a new level in the past years. Cement market develops rapidly in China. Centralizing in cement production field has been formed after reformation and reconstruction. Longteng cement sales Company faces unprecedented challenge because of competitors, such as Jilin jidong cement company, Liaoyuan Jingang cement company. Liaoyuan Jingang cement company occupies high end subscribers market through giving low price cement to subscribers, while Siping Jinyuan cement company gains favor of low end subscribers because of very low price of cement. Longteng cement Company is in the middle now. Its profit shows downtrend.This essay concludes development status, character and challenge of Changchun cement sales market,and uses SWOT method to deeply analyze competition situation on Changchun cement sales market. Further more subdivides Changchun cement market, investigate and research the favor and bias of different area, different subscribers to every cement users.On this basis, scientifically forecasts the market potential of Changchun cement market and recommends the tactics that Longteng cement Company needs to improve marketing & marketing in order to keep and expand its market advantage.Longteng cement company must emphasize renovation of service and diagnosing & analyzing every contact point with subscribers, dynamically grasping subscribers'consuming psychology and trend, periodically, rationally and comprehensively measuring subscribers'satisfaction. It is necessary for Longteng cement company to improve network quality, build diversified brands and flexibly set down price standards suitable for different groups of subscribers in accordance with brands and service quality. Simultaneously chooses appropriate media combination and drumbeating method to perform integrated advertising. With the help of modern marketing method, broadly utilizes commercial retail network, establishes monitor system to agents and widen marketing & marketing channels.