| With the un-encountered competition which the office furniture businesses are facing, the era leaded by consumers has come. To any of the entities, whoever wants to win the campaign in drastic market competitions in the future, it largely depends on whether the customized products can be made to customers through the quicker manufacturing speed, lower cost and higher quality. The importance of design is indubitable. By study on modeling elements of office furniture and artistic principles of individualization, the thesis analyzes the design of office furniture. It also analyzes the foundation stones of the characters on function, color, material, structure of the office furniture and develop a standard on the shape design of the office furniture. Nevertheless, it is done that developing the furniture products on the way of standardization and reaching the needs of customer individuation by researching on the techniques of standardization and modularization of the furniture industry, conducting the solutions of individuation. Finally, based on the all relative issues, the practical developing recommendations are raised. |