The Solution Of CRM Based On ArcIMS

In recent years, with the rapid development of economy, the decision-maker of enterprise faces more and more information. For the need, all kinds of management information system are presented, the expression of data becomes more and more intuitionistic and integrated. GIS plays an important role in commercial management information system after several years' development. Integrating GIS into commercial management information system which bases on words and tables provides spatial information. And plenty of data presentation modes made report forms become more intuitionistic, and data presentation become more integrated. CRM(Customer Relationship Management) based web technology is an important tools of customer sale management, which adopts web technology and includes spatial information of customers and the other objects, which provides a more efficient analysis tools for customers service and decision supporting.The thesis introduces the trend of CRM and WebGIS at first, then the significance of integrating WebGIS into CRM is introduced, and a viable solution is put forward. The primary content of thesis is described as follows:1. The method of technology of system development is introduced: the thesis make a comparison on all kinds of WebGIS technology, customer solution and data storage solution, and makes a description on all the technology solution.2. Based on the need of system, the thesis makes a collectivity and database design, which in Web technology based on ASP and ActiveX apply, and designs CRM system based on WebGIS of ArcIMS, and makes a introduction on framework, principle, function and characteristic.