| Against the backdrop of significant changes in the global political landscape,anti-globalization idea has spread,trade protectionism has risen,and trade growth has slowed down.The COVID-19 pandemic has further intensified global trade frictions and weakened the stability and security of global supply chains.At this time,digital technology has injected strong vitality into global trade.Digital trade came into being,has become an essential form of trade.Digital trade has not only spawned new trade models such as cross-border e-commerce but also promoted the deep integration of big data,cloud computing,blockchain,and trade fields,making digital trade gradually move from information sharing to the reshaping of the global value chain.At a time when epidemic prevention and control forces the rapid development of new digital technologies,the "new infrastructure",including blockchain,has become an important grip for high-quality trade development,and has also reshaped the relationship between digital trade participants and participating trade regulators,as well as between enterprise production and innovation.At the same time,the in-depth application of blockchain and other emerging technologies will contribute to a new pattern of global competition.China is a world leader in the research and development of information and communication technology(ICT)and blockchain technology,but blockchain,as a transformative technology,is facing difficulties in its promotion and application.Most of the existing literature focuses on the supply chain and logistics field,and it lacks sufficient attention to study the core mechanism of blockchain use willingness from the perspective of digital trade.Digital trade is an economic activity scenario involving multi-party participation,and it will face a more complex and volatile situation.Therefore,the impact of comprehensive factors on technology adoption needs to be considered.Among them,trust,as the core variable of blockchain,although proved to influence a large number of technology acceptance behavior on user decisions,there is limited research on the formation mechanism of trust,especially technology trust.As a basic form of blockchain application in digital trade,the Consortium Blockchain does not have enough research support in promoting enterprises to join the alliance chain and give full play to its collaboration ability.To sum up,digital trade,as a critical scenario of blockchain application,should attract global attention.Therefore,it is of great significance to deeply study the adoption mechanism of blockchain in this context.Therefore,this study explores the influence mechanism of blockchain use willingness from the perspective of digital trade and deeply studies the adoption process of blockchain technology.Clarify the impact of the comprehensive trade environment on blockchain application,and analyze the perception process of technical trust and the combined configuration role of the trust mechanism in the alliance chain.It explains the essential influencing factors and influence paths in adopting blockchain technology.At the same time,it provides management enlightenment for enterprises to quickly incorporate blockchain and gain competitiveness.Specifically,this paper focuses on three core issues:(1)in the digital trade environment,considering the factors affecting the willingness to use blockchain,and the importance of these factors.(2)In-depth analysis of the impact of technology trust on the willingness to use and the specific formation mechanism of technology trust.(3)Explore the configuration influence path of the trust mechanism on the solid use willingness of the Consortium Blockchain.This study is based on the information adoption model,digital trade theory,blockchain technology,trust mechanism,and other theories through the combination of qualitative and quantitative research and found that.(1)From the perspective of the comprehensive environmental factors of technical organization,the complex multi-agent interaction in digital trade cannot solve the existing adoption problems simply from the individual level.By sorting out the existing literature,the theoretical model framework of the technology-organization-environment(TOE)was included in a two-stage analysis of the questionnaire data and found that the technical dimension had a significant impact on the willingness to use and the organizational dimension.Unexpectedly,the organizational dimension was not significant to the outcome variables,and only the pressure faced by enterprises in the environmental dimension positively impacted the willingness to use them.At the same time,the higher the user perception in the technical dimension,the more likely the users are to be willing to use the blockchain.Research 1 explains the importance of the technical dimension in the three dimensions in the comprehensive environmental factors and proposes the promoting role of user perception in the willingness to use the blockchain.(2)From the perspective of technology trust,technology trust is the cognitive emotion formed in the interaction between people and technology.Trust is also a critical factor in trade.Research 2,Through the mixed research method,the qualitative research of the perception process of technology trust is conducted,the research model and hypothesis are based on trust,and then the model hypothesis is verified and analyzed by quantitative research.Evident technology trust is the cognitive trust guided mainly by perceptual cues such as perceptual traceability,visualization,accountability,security,and privacy.This paper expounds on the significant path through which blockchain technology availability ultimately affects the user’s attitude and willingness to use it through technology trust and further demonstrates the positive relationship between users and technology trust through sensing technology availability.Study 2 reveals the link between blockchain technology availability and technology trust in response to the appeal of the relevant literature.(3)From the perspective of configuration,a trade Consortium Blockchain is a common scenario for blockchain applications,but due to the competition between members on the chain and some costs,enterprises become "late adopters." Therefore,starting from the use of alliance chain,we propose two trust dimensions based on technology trust of Consortium Blockchain and trust between alliance members of Consortium Blockchain.Meanwhile,due to the complexity of the willingness to use,Study 3 explains the user’s willingness to use through the combined effect of two trust dimensions with other variables.At the same time,perceived risk was used as a regulatory variable between trust and willingness to use.Through the fuzzy set qualitative comparative analysis(fs QCA),three modes trigger users to produce a solid willingness to use,among which the trust among the Consortium Blockchain members is the core driver.The results reveal the association between technology trust and trust between enterprises and identify the paths that stimulate users to use the Consortium Blockchain.In general,this research is based on the "user perception-technology trust-inter-organization trust-behavior intention" research path,discusses how to improve the use of blockchain in digital trade,and provides more comprehensive answers under the influence of different core variables(user perception,technology trust,and trust between enterprises)the influence mechanism.The innovation of this study is mainly manifested in the following aspects:(1)propose a new research framework for blockchain willingness.This paper starts on the individual level and takes the organization and context into the model for consideration.Moreover,add user perception and other vital factors.(2)Explore the formation mechanism and action mechanism of trust.The creative introduction of technology trust into the research of the willingness to use blockchain technology,especially for the leading causes of trust,provides new ideas for future research.(3)The influence path of solid willingness to use is revealed by configuration analysis.The two-stage prediction analysis was introduced into the study of blockchain technology acceptance behavior to better understand the relationship between variables and provide significant methodological contributions from the statistical perspective.At the same time,this study also has specific implications for further promoting the use of blockchain in the trade industry.Enterprises,administrative entities,and system providers should(1)the study will help governments and enterprises identify essential factors influencing blockchain adoption,and decision-makers should understand the advantages of adopting the technology to make reasonable judgments on investment and talent development.To seize the opportunity to gain digital competitiveness.(2)Blockchain system and platform designers should make a systematic design around the concept of trust,actively meet users’ needs,enhance consumers’ willingness to use products,and further expand the scope and depth of products.(3)Administrative subjects and the Consortium Blockchain leaders should create a suitable environment for promoting the use of the alliance chain.Take incentive measures and assume relevant regulatory responsibilities to ensure that the operation of the alliance chain forms a virtuous cycle to attract more enterprises to join and build an influential Consortium Blockchain in China. |
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