Research On The Ideological Work In Colleges And Universities From The Perspective Of New Media

The effectiveness of ideological work in colleges and universities not only relates to the implementation of the Party’s educational policy,but also reflects the direction of running schools and the quality of talent training in colleges and universities.It is an important part of the party’s ideological work system and the core of ideological and political work in colleges and universities.The foundation of colleges and universities lies in morality education,which determines that the ideological work of colleges and universities must not only adhere to the correct political direction,but also shoulder the important task of cultivating socialist builders and successors.In a broad sense,Ideological work in colleges and universities means that in order to safeguard the fundamental interests of the country and the leadership of the party,the party and government organizations in colleges and universities organize professional ideological work institutions and personnel to carry out publicity,education,management,It is an educational practice activity that guides and regulates to promote the high recognition of socialist mainstream ideology by teachers and students in colleges and universities,and actively implement the fundamental purpose and political intention of the party and the state.In a narrow sense,ideological work in colleges and universities is mainly an ideological publicity,education and management activity for college students,so that college students highly agree with the mainstream socialist ideology.Xi Jinping pointed out,“Ideological and political work is fundamentally the work of being a human being.It must focus on students,take care of students and serve students,and constantly improve students’ ideological level,political consciousness,moral quality and cultural accomplishment,so that students can become all-round talents with both political integrity and ability.” New media with an unstoppable trend penetrated into the students’ learning,life,interactions,and aspects of value judgment,which is based on information technology and the emerging media form of student life practice domain,is sure to be not only for the current ideological work in colleges and universities set up a platform for the new,also make it work is faced with many profound and complex new demands and new challenges.It is of great theoretical value and practical significance to deeply understand the profound transformation of new media technology to the ideological work in colleges and universities,and then to fully grasp the realistic problems and urgent needs of the ideological work in colleges and universities,for further strengthening the leadership of the Party to the ideological work in colleges and universities and consolidating the common ideological foundation of college students.Guided by Marxist historical materialism,this paper adheres to the unity of problem orientation and goal orientation,follows the normative research paradigm of "seeing people in development",and systematically grasps the formation mechanism and influencing factors of ideological work in colleges and universities under the restriction of new media technology.Focusing on reality,this paper comprehensively analyzes the main problems and countermeasures of strengthening ideological work in colleges and universities from the perspective of new media.It is divided into three parts:The first part is the introduction.Focusing on the core proposition,this paper reviews the existing achievements and research horizons of domestic and foreign academic circles,and reveals the theoretical space for further research based on this,so as to clarify the overall thinking,research methods and innovation possibilities of this research.The second part is the analysis of the problem,namely chapter one to chapter three.In the interpretation of "ideological work in colleges and universities" and "new media" category connotation as well as the mechanism of the new media impact on the ideological work in colleges and universities,on the basis of the classical writers of Marxism ideological theory and achievements of sinicization,under the guidance of closely combining with the reality,analysis of new media under the background of the rapid of ideological work in universities in China is remarkable achievements,Grasp its main achievements and the causes behind it,and lay the necessary theoretical and practical foundation for the follow-up analysis of countermeasures.The third part is the solution of the problem.According to the essence and function of the ideological work in colleges and universities,this paper expounds the goals and principles of strengthening the ideological work in colleges and universities in China from the perspective of new media.On the basis of highlighting the problem orientation,this paper explores the possible ways of ideological work in colleges and universities in enriching the work content,optimizing the way of discourse,perfecting the construction of the team,improving the way and method,and constructing the mechanism guarantee.The new media has more and more extensive and profound influence on the work of moral education in colleges and universities,which makes the ideological work environment more complicated and the task more difficult.Focusing on the development trend and needs of The Times,grasping the formation mechanism,development law and realistic direction of the ideological work in colleges and universities under the new media perspective will be a new and frequent "real problem",and this paper is only a preliminary attempt and exploration.