Research On The Education Of College Students’ Consumption View In The New Era

Faced with the new changes and requirements of the new era,it is an important content of ideological and political education in the new era to help college students set up a consumption view that conforms to the characteristics of the new era,so as to guide their consumption behavior and realize their all-round development.At present,consumption education,as a category of outlook on life and values education,has been incorporated into the system of ideological and political education in colleges and universities.However,what are the new features of college students’ consumption view in the new era? What kind of consumption concept should be established? What is the current situation of college students’ consumption view education? How to effectively carry out the education of college students’ consumption view.It is an urgent problem to be studied in the education of college students’ consumption view in the new era.This paper adheres to the standpoint and viewpoint of dialectical materialism and historical materialism,takes Marxist consumption thought as the guide,takes the current situation of college students’ consumption view and the development of consumption view education in the new era as the research foundation,and explores the education of college students’ consumption view under the new era background.The purpose is to help college students form a correct world outlook,outlook on life and values,improve the effectiveness of ideological and political education for college students,and promote their all-round development.Under the background of the new era,China’s social politics,economy and culture have far-reaching influence on consumption concept,especially a series of contradictions and opposites in consumption in the new era,as well as the extensive application of new media and the influence of western consumption culture on college students’ consumption concept,which reveals the internal logical relationship between the changes of the times and consumption concept.From the perspective of consumption change,since the founding of New China,the education of consumption concept has gone through four stages: inhibition,capability,positivity and quality.The experience of consumption concept education in different stages is the precious wealth of developing college students’ consumption concept education in the new era.In the new era,the education of college students’ consumption concept needs the guidance of scientific theory.The Marxist consumption idea that returns to human nature,the socialist consumption concept education idea with Chinese characteristics in the new era that cultivates frugality,green and developing consumption concept,the critical theory of western consumption society that reveals the essence of consumerism,and the excellent Chinese traditional consumption culture that seeks the harmonious coexistence between man and himself,society and nature provide ideological basis and theoretical reference for in-depth study of college students’ consumption concept education in the new era.The education of college students’ consumption view in the new era faces severe problems and challenges.From the point of view of college students themselves,their own needs and immaturity lead to their inconsistent understanding of consumption,constant conflicts of consumption concepts,pursuit of conformity and individuality,recognition of rational consumption and irrational consumption behavior,pursuit of luxury consumption and recognition of diligence and thrift;From the external environment,China’s economic and social changes have brought complex impacts,and western consumerism has brought huge impacts.From the perspective of education itself,there are some problems in the education of college students’ consumption view,such as the bias of educational idea,the deviation of educational content orientation,the insufficient construction of the main channel of classroom teaching,the lack of practicality in education implementation,and the lack of hidden educational means.In order to cope with these problems and challenges,it is necessary to establish and improve the education of college students’ consumption view in the new era.First,closely following the characteristics of the new era,focusing on the requirements of college students’ all-round development,the connotation of the correct consumption concept in the new era is clearly put forward from three dimensions,namely,the development consumption concept that promotes college students’ physical and mental harmony,the balanced consumption concept that promotes the harmony between man and society,and the green consumption concept that promotes the harmonious coexistence between man and nature;Second,adhere to the principle of focusing on the present and pointing to the future,the principle of focusing on society and life,and the principle of focusing on tradition and facing the modern;The third is to establish systematic and perfect educational content.On this basis,it is necessary to explore the educational curriculum,practical ways,educational environment and educational carriers,so as to effectively promote the optimization of educational ways of college students’ consumption concept in the new era,help college students establish correct consumption concept and promote their all-round development.