| What’s happening to the world? What about us? Since the idea of a community with a shared future for mankind was put forward,we have actively spread it and gradually won recognition,affirmation and praise from people all over the world.Of course,due to the lag in the construction of our communication discourse system,especially the deliberate suppression by the United States and the West,the international communication influence of the idea of a community with a shared future for mankind has not been fully brought into play.To enhance the international communication influence of a community with a shared future for mankind is an important theoretical issue and an important practical issue that requires careful study.The vision of a community with a shared future for mankind calls for dialogue and consultation to build a world of lasting peace;joint contribution and shared benefits to build a world of universal security;win-win cooperation to build a world of common prosperity;exchanges and mutual learning to build an open and inclusive world;and green and low-carbon development to build a clean and beautiful world.The vision of a community with a shared future for mankind is in line with the direction of human development.It highlights the values shared by all mankind,responds to the challenges of global governance,follows the evolution of human civilization,points the way toward solving common problems in the world,contributes Chinese wisdom to creating a new form of human civilization,and brings together broad consensus and important forces for building a better world.The idea of a community with a shared future for mankind has attracted wide attention from the international community since it was put forward,and its new guiding significance and practical value have been widely recognized.And to promote the community of human destiny is not only theoretical,but also in practice,the "Belt and Road" initiative,the construction of regional community of human destiny and the construction of new organizations and new mechanisms have become the three practical platforms for the concept of "community of human destiny".These platforms have not only promoted global cooperation and development,but also provided strong support for the common prosperity and progress of mankind.China has made a series of major achievements in promoting the construction of a community with a shared future for mankind with practical actions.The practice path has become clearer and international recognition has continued to expand.The idea of a community with a shared future for mankind has achieved significant practical results in international communication and played a significant role in the construction of a new international economic order.It shows the practicability of the thought of community of common destiny.The China-Africa Community with a shared future has opened up new horizons of cooperation opportunities.The further development of the China-Eu Community with a shared future has become an important foundation for stable major-country relations.The expansion of the high-level Dialogue of Political Parties,the expansion of the membership of the Shanghai Cooperation Organization and the political cooperation between China and ASEAN have promoted the spread of the idea of a community with a shared future for mankind in the international community.In the exchange and mutual learning of civilizations,it has provided numerous cooperation opportunities and platforms for exchanges and communication between countries,enhanced the discourse power of the idea of a community with a shared future for mankind in China,made the era value of the idea of a community with a shared future for mankind recognized and praised by the world,and promoted the international dissemination of the idea of a community with a shared future for mankind.Moreover,with new media such as big data,AI technology and social media increasingly entering the track of news and information dissemination,a new way of international communication has been integrated with different information expression elements such as text,audio,pictures,video and H5.Of course,while summarizing our achievements,we must clearly see the shortcomings of international communication.In the field of international communication,it is still in the pattern of "strong west and weak east".In particular,Western countries,led by the United States,insist on cultural hegemony and obstruct and destroy the dissemination of the idea of a community with a shared future for mankind.The resulting dissemination situation is that developing countries’ understanding of the idea of a community with a shared future for mankind continues to deepen with the deepening of the "Belt and Road" initiative.The idea of a community with a shared future for mankind has been misinterpreted and distorted,while there are many "middle ground" countries that both desire the security guarantees provided by the European and American powers in current international relations and expect to benefit from cooperation with China.There are many reasons for the unsatisfactory international communication effect of the community of human destiny.The most important ones are to explain the imperfect discourse subject,the lack of communication awareness of individual citizens,the imperfect auxiliary communication of social organizations,the stagnation of inter-governmental news communication,and the failure to establish a thematic discourse system for international communication.International discourse power is weak.At present,in the international discourse power pattern,Western countries such as the United States and Europe still have the dominant position and occupy the "discourse power hegemon",while China is in the international "discourse depression".The thought and values of the community of human destiny are pressured by the strong discourse of the West;The competitiveness of the media is not strong,and the strength of the media is "strong in the west".Western countries monopolize external communication by virtue of their strong capital,talents and technical advantages,and the characteristics of unequal news and information circulation are very prominent.Of course,it is also related to the lack of flexibility in international communication,the lack of communication effect evaluation indicators,the lack of discourse right positioning in the diversification of evaluation subjects,and the lack of interdisciplinary talent training concepts.To expand the international communication channels of the idea of a community with a shared future for mankind and to do a good job in the international communication of the idea of a community with a shared future for mankind under the new situation,we need to think systematically,formulate comprehensive plans,integrate communication resources of all parties,and optimize the overall layout.To be specific,efforts should be made in the following aspects to build the Chinese international discourse system of a community with a shared future for mankind,enhance the value consensus of "common value of all mankind" in the discourse subject,strengthen the top-level design of "common value of all mankind" in discourse communication,and vividly present the ideological content of the community with a shared future for mankind to the global audience,so as to stimulate thought resonance and reach action consensus.Build multi-level and three-dimensional communication to build an effective narrative expression system,strengthen the subject: build a collaborative mechanism of discourse communication to build a good international image,innovative methods: Do a good job in the narrative integration of discourse communication,form the cohesion of the community with the help of historical memory,develop cooperation projects for the well-being of the people to explain China’s plan,consolidate the strength of discourse communication foundation,and promote new channels for the dissemination of the idea of the community of human destiny;Improve the feedback and evaluation system of international audiences,form a flat communication management evaluation model based on cross-departmental interaction,improve the evaluation mechanism of strategic communication agenda setting,realize integrated development and comprehensive innovation of media,strengthen communication and cooperation with third-party forces,build an all-media communication platform for China’s foreign discourse,and establish an international communication talent training mechanism.To build a national first-class online and offline news and communication major,improve the training mechanism,improve the comprehensive quality of international communication teams,and accelerate the training of high-quality international translation talents,so as to effectively improve international communication capabilities and contribute to the construction of a community of shared future for mankind. |
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