Research On The Choice Of Agricultural Supply Chain Cooperation Mode And Government Intervention Policy

Rural Revitalization Strategy is an important part of the "14th Five-Year Plan" and the only way to achieve the second Centennial goal.The essence of implementing the Rural Revitalization Strategy is to solve the "three rural issues",and the key is to promote the income of farmers.However,China’s agricultural production has the characteristics of small-scale scattering operations,and it is difficult to adapt to the needs of the market economy development at this stage,which seriously hinders the process of agricultural modernization,limiting the increase in the farmer’s income.The "Company + Farmers" type agricultural cooperation mode links the farmer and the agricultural company,reducing the agricultural product circulation,indicating the direction of solving the difficulties of agricultural products,and play an important role in achieving the increase in the farmer’s income.Different agricultural cooperation modes have a decisive impact on the farmer’s income.However,existing literatures are mostly based on traditional contract farming mode,and few scholars explore the land shares mode and the live commerce mode.This makes the farmer lack theoretical guidance when facing the choice of agricultural cooperation mode,which is not conducive to the improvement of the farmer’s income.In addition,the government can promote the development of agricultural industry through various intervention policies,so as to achieve the goal of increasing the farmer’s income and improving social welfare.It plays an important role in the operation of agricultural cooperation mode and plays an irreplaceable role in solving the "Three Rural" problems.However,the existing research on government intervention policies rarely takes into account the role of the company poverty alleviation in agricultural production.In the context of China’s pursuit of common prosperity and encouraging the company to fulfill their social responsibilities,the company poverty alleviation will directly affect the implementation effect of agricultural intervention policies.In view of the shortcomings of agricultural cooperation mode and the problem and theoretical research in government intervention policies,this paper starts from the perspective of supply chain management,and construct a corresponding decision-making mode according to the characteristics of contract farming mode,land shares mode and live commerce mode.On the basis of considering random yield of agricultural products,government intervention and company poverty alleviation,the operational mechanism of the above three agricultural cooperation modes are explored,providing certain theoretical guidance for the farmer’s agricultural cooperation mode.More step by step,this paper will increase the research perspective from the farmer to the government,and analyze the government’s implementation of different intervention policies(planting subsidies policies and brand building policies)to the farmer’s income and social welfare,thus providing decision-making for governments refer to.The main work of this article is as follows:First,on the basis of considering that the government will provide planting subsidies to agricultural growers,this paper compares the farmer’s decisions under different agricultural cooperation modes(contract farming mode and land shares mode),discusses the impact of planting subsidies on the farmer’s agricultural cooperation choices,and analyzes the win-win situation of the farmer and the company.The study finds that:(1)after the farmer in the contract farming mode receives planting subsidies,although the contract purchase price of agricultural products decreased,the output of agricultural products and the farmer’s income will increase.Under land shares mode,the company has the right to land management,thus obtaining planting subsidies,and the output of agricultural products and the company’s income have been improved.(2)When the planting subsidy is large,the farmer tends to choose the contract farming mode to increase the income,but at this time,the company can obtain higher income under land shares mode than that under contract farming mode,and the farmer and the company cannot maximize their income under the same agricultural cooperation mode.Large planting subsidies cannot promote the farmer and the company to achieve a win-win situation.(3)When the yield per unit area of agricultural products is small,the farmer and the company can achieve a win-win situation by choosing the land shares mode;When the yield per unit area is large,the contract farming mode can enable the farmer and the company to obtain the optimal income and achieve a win-win situation.Second,considering that the company fulfills its corporate social responsibility and carries out poverty alleviation activities with the government,according to the characteristics of different agricultural cooperation modes(contract farming mode and live commerce mode),this paper establishes agricultural product supply chain modes respectively,and compares and analyzes the farmer’s income and social welfare under different agricultural cooperation modes.The results show that:(1)government subsidies can promote companies to pay more poverty alleviation efforts and increase the farmer’s income and social welfare.However,excessive government subsidies will also make the poverty alleviation efficiency at a very low level.(2)the farmer with high planting efficiency can obtain higher income by choosing the live commerce mode,while for farmers with low planting efficiency,the contract farming mode is a better choice.(3)The company’s poverty alleviation behavior is constrained by the company’s poverty alleviation budget.When the poverty alleviation budget of the company is very high,the farmer under the contract farming mode can obtain higher income,but the social welfare under the live commerce mode is higher than that under the contract farming mode.Third,under the background of poverty alleviation by the company and random yield of agricultural products,this paper constructs an agricultural supply chain mode including the farmer,the company and government,and explores the impact of different government intervention policies(planting subsidy policy and brand building policy)on the decisionmaking of supply chain members under different agricultural cooperation modes(contract farming mode,land shares mode and live commerce mode).The study finds that:(1)In agricultural areas with backward planting technology,the planting subsidy policy can help the farmer obtain higher income and maximize social welfare.In agricultural areas with more developed planting technology,the government should choose brand building policy to maximize social welfare.(2)For agricultural products with small yield per unit area,the government can choose the planting subsidy policy to promote the farmer to expand production and maximize social welfare;For agricultural products with large yield per unit area,the brand building policy will be more suitable for promotion than the planting subsidy policy.(3)When the implementation level of company poverty alleviation responsibility is large,the contract farming mode is more suitable for the implementation of brand building policy than the Land Shares mode and the live commerce mode.The above research results can not only provide decision-making reference for the government to implement agricultural intervention policies,but also provide useful theoretical guidance for agriculture related personnel in agricultural production and management.