Research On Aesthetic Communication Of Broadcast Communication Since The Founding Of The People’s Republic Of China

Broadcast communication is a news genre and communication mode with distinctive Chinese characteristics.As an important component of news communication content,it has recorded and disseminated the tremendous progress and countless historical changes of the country over the past 70 years since the founding of the People’s Republic of China,along with typical figures and events from various eras.Beyond its new attributes,its literary qualities make it a highly expressive and aesthetic news genre.Audiences not only perceive the era’s ethos and receive profound enlightenment from it but also derive aesthetic pleasure.In the era of electronic media,news communication has a greater communication effect with the help of broadcasting,which enables the audience to obtain a greater aesthetic feeling beyond reading the text through the secondary creation of the announcer’s audio language and the use of sound,so as to achieve better communication effects.From the perspective of the history of cultural and academic development,this constitutes an important research subject of modern communication aesthetics.Unfortunately,there is still relatively little research in this area,especially systematic research.Therefore,this study takes the development process of broadcast communication since 1949 as the scope of investigation,combined with specific cases of broadcasting communication,and uses an aesthetic and historical perspective to explore and interpret the aesthetic generation,aesthetic characteristics,aesthetic function,and aesthetic change of broadcasting communication in the process of communication and reception.On the one hand,it can make a systematic and rational understanding and evaluation of the historical changes and cultural values of broadcasting communication,and on the other hand,it will provide constructive enlightenment on how to play the function of aesthetic culture more effectively under the new historical conditions in the future.The entire text consists of an introduction,main text,and conclusion.The introduction elaborates the research significance and value of the aesthetic communication of broadcasting communication,and carefully sorts out the research status of the aesthetic communication of broadcasting communication.It is proposed that in the new media era,the research on the aesthetic generation and aesthetic mechanism in the process of news dissemination of broadcast media will not only help us to further pay attention to the important value of aesthetics in news communication,but also have reference significance for the future research on aesthetic communication of audio media with sound as the carrier.On this basis,the theoretical basis,basic ideas,research focus and research methods of this study are also concisely expounded.The first chapter of the main text explains the two basic concepts of "broadcast communication" and "aesthetic communication",proposing that news communication itself is also an aesthetic communication,and analyzing the aesthetic composition of broadcast communication.Then,starting from the realization path of aesthetic communication in broadcast communication,it proves that the transmission and receiving process of broadcast communication is an aesthetic process,that is,the aesthetic activities of broadcast communication occur during the subjective perception and cognitive thinking process of listeners when they receive news communication works through the broadcast medium.This process includes both the aesthetic creative activities of communicators and the aesthetic reception of audiences.Auditory perception is a unique way in which aesthetic communication in broadcast communication is realized.Chapters two to five mainly analyze and summarize the aesthetic characteristics of broadcast communication in different periods since1949,focusing on revealing the close relationship between the changes in aesthetic communication and the political,economic,cultural,social life and media environment behind them.In this regard,this study is divided into four phases.The first phase is from 1949 to the 1970 s.In order to consolidate state power,identify with socialist ideology and build socialism,news dissemination and aesthetic activities were mainly carried out around political needs,the content of broadcast communication reports mainly focused on typical reports promoting heroism,showing typical characteristics of aesthetic politicization.The second phase is from the 1980 s to the 1990 s.Under the background of reform and opening up and ideological liberation,there appeared a large number of reflective and speculative reports in broadcast communication,and under the Enlightenment thought with "humanistic consciousness" as the core,it showed elitist aesthetic characteristics.The third phase is from the 1990 s to the beginning of this century.Under the tide of market economy,the content of broadcast communication reports tended to be "story-based" and "popular",and people’s pursuit of lofty aesthetics was gradually replaced by civilian culture,showing the secular aesthetic characteristics under the background of consumerism.The fourth phase is since the 21 st century entered the digital age.The tremendous progress of Chinese society and the rapid development of media technology have made great changes in broadcast communication from the content of reports to the form of communication,and the aesthetic is more clearly manifested in the pluralistic characteristics of postmodernism,including the problem of "auditory turn" under visual centrism.Chapter six analyzes and summarizes the changes in the aesthetic orientation of broadcast communication based on the previous research,which is logically a natural development and the culmination of this study.The aesthetic orientation of broadcast communication reflects the spirit of the times and value orientation,and people’s media life also has a significant impact on the aesthetic orientation of broadcast communication.The enlightenment of the aesthetic pursuit of broadcast communication lies in the common aesthetic characteristics of those excellent broadcasting and communication works,which are prominently manifested in the fact that they all have the "quality of pursuing purpose and regularity" to varying degrees.We should let media products,including news,give full play to their aesthetic value in the process of dissemination,and let the mass media become the main force in disseminating "truth,goodness,and beauty".The conclusion makes an overall grasp of the basic concepts and logical evolution of the research on the aesthetic communication of broadcast communication,and proposes reflections and opportunities brought by "sound aesthetics" to the future development of broadcast media,especially emphasizing the understanding of the mutual relationship between sound and the mind in traditional Chinese culture,which may receive further attention and practice at the level of aesthetics.Accordingly,this study looks forward to the possible text forms,content creation,communication forms,and aesthetic values of broadcast communication in the coming era of "intelligent media".